EV Sales in India Cross New Milestones – Who’s Leading the Race in 2025?

26 Min Read

Introduction

India’s electric vehicle market in 2025 is undergoing a historic shift. For the first time, EV sales have accelerated past expectations, surpassing record-high figures in two-wheelers, three-wheelers, and four-wheelers. A niche product just a few years ago, EVs are entering the mainstream thanks to aggressive government incentives, increasing fuel prices, and a changing consumer preference for cleaner mobility. From compact metro cities to new Tier-2 cities, electric mobility is no longer the future of EV sales in India—it’s now.

Charging points are proliferating, battery life is improving, and manufacturers are competing aggressively to capture market share in this rapidly growing category. This milestone marks not only growth in volumes but the beginning of a new chapter for India’s automobile sector.

Why this milestone matters for India’s auto future

  • Marks India’s shift from an ICE-dominated to an EV-led mobility space.
  • Enhances India’s global standing as one of the fastest-growing EV markets.
  • Complements the government’s goal of 30% EV adoption by 2030.
  • Helps lower oil imports, enhances energy security, and reduces carbon emissions.
  • Generates new jobs in battery-making, charging infrastructure, and the green economy.

The big question: Who is dominating the EV race?

  • Is Tata Motors still the unchallenged EV car king?
  • Can Ola Electric hold on to its lead in the two-wheeler market against TVS, Ather, and Hero?
  • Will international players such as BYD, Hyundai, and MG erode the market share of Indian brands?
  • How will future giants, such as Tesla and VinFast, change the competitive landscape?
  • Which category—two-wheelers, three-wheelers, or four-wheelers—will lead the next growth wave?

EV-Sales-in-India-Cross-New-Milestones-Who's-Leading-the-Race?India’s EV Market Growth

India’s electric vehicle industry in 2025 has come to an inflection point. For the first time, sales have exceeded almost 1.96 million units of two-wheelers, three-wheelers, and four-wheelers in a single financial year, registering about 17% growth from last year. Two-wheelers continue to be the pillar of this spurt, with over 1.2 million units being sold, followed by three-wheelers at around 700,000 units. Passenger EVs—cars, SUVs, and MPVs—also reached a record 107,500 units, up by approximately 18% year-on-year. This pickup clearly indicates that EVs are no longer the domain of early adopters; they are soon going to become a mainstream mobility option for Indians.

Latest EV sales figures & YoY growth

  • Total EV sales in FY2025: ~1.96 million units, an increase of ~17% over FY2024.
  • Two-wheelers: ~1.2 million units, ~59–60% of total EVs, ~18–19% YoY growth.
  • Three-wheelers: ~702,800 units, ~35% share, ~9–10% YoY growth.
  • Passenger EVs (cars/SUVs/MPVs): ~107,500 units, ~18% YoY growth.
  • Quarterly highlight: Q2 2025 saw ~530,000 units, a ~34% YoY growth.
  • Monthly highlight: In August 2025, EV car sales rose ~155% YoY, demonstrating explosive demand spikes.

Contribution of government policies (FAME II, state subsidies, tax reductions)

  • The FAME II scheme accelerated EV adoption through direct purchase subsidies, bus support, and the development of public charging infrastructure.
  • By the time it closed down in 2024, the scheme had funded more than a million two-wheelers, hundreds of thousands of three-wheelers, and thousands of four-wheelers and buses.
  • The new PM E-Drive scheme, which has an outlay of ₹10,900 crore, now targets to incentivize two-wheelers, three-wheelers, buses, and commercial EVs.
  • Subsidies under the PM E-Drive are offered through e-vouchers, making it more straightforward for consumers to access benefits.
  • Various states offer road-tax exemptions, registration fee concessions, and additional subsidies, which induce significant adoption at the regional level.

Shift among consumers from ICE to EVs

  • Petrol and diesel prices are prompting buyers to consider EVs as a cost-saving option.
  • Younger customers are drawn to EVs due to their techno features, eco-friendliness, and reduced operating expenses.
  • Range anxiety is decreasing as battery technology advances and the number of charging points increases.
  • Flexible financing, leasing of batteries, and subscription-based ownership schemes are reducing the barrier to entry.
  • Increasing concern regarding pollution and global warming is also fueling environmentally friendly buying behaviors.

Geographical adoption trends

  • Maharashtra, Karnataka, and Kerala collectively account for nearly 40% of the country’s total passenger EV sales.
  • Delhi is the country leader with more than 11% penetration of EVs, closely followed by Kerala, Assam, and Karnataka.
  • Uttar Pradesh is one of the leading states in overall EV registrations, mainly due to its substantial three-wheeler volumes.
  • Karnataka stands out as a leader in charging infrastructure, accounting for nearly a quarter of India’s total public chargers.
  • Certain states, such as Andhra Pradesh, are still lagging, with an EV penetration of less than 2%, due to higher purchase prices and weaker infrastructure support.

Segment-Wise EV Sales Breakdown

All segments are supporting EVs within reach of the masses, with three-wheelers ruling the shared mobility and last-mile logistics space. Passenger cars are rising consistently, dominated by Tata Motors, with buses and commercial EVs revolutionizing public transport. Every segment has a unique story of India’s transition to an electric future.

Two-Wheelers – Ola, TVS, Ather, Hero

  • The leader is Ola Electric, with its S1 series, which takes the lion’s share of India’s EV scooter market. Strong pricing, regular updates, and an extensive service footprint make Ola the favorite.
  • The TVS iQube has become a close contender, emphasizing reliability and convenience for city commuting.
  • Ather Energy leads the premium space with performance scooters and advanced tech features, including fast charging and intelligent dashboards.
  • Hero Electric and Hero MotoCorp are targeting the mass market with value-based models, thereby driving EV penetration in cities.
  • Two-wheelers collectively account for nearly 60% of all EV sales in India, making them the primary driver of the industry’s growth.

Three-Wheelers – Auto rickshaws & cargo EV adoption

  • Three-wheelers account for about 35% of India’s EV sales, with e-rickshaws and cargo loaders dominating.
  • They are the pillars of last-mile connectivity, particularly in Tier 2 and Tier 3 cities.
  • Reasonable purchase price, reduced operating expenses, and fast charging features make them extremely popular for commercial adoption.
  • Uttar Pradesh, Bihar, and the Delhi NCR region are market leaders in e-rickshaw penetration.
  • Cargo EVs are being widely adopted by e-commerce and logistics firms for green delivery solutions.

Four-Wheelers – Tata, MG, Mahindra, Hyundai

  • Tata Motors leads India’s EV passenger vehicle market with the Nexon EV, Tiago EV, and Tigor EV, holding more than 70% of the market share.
  • MG Motor, with the ZS EV and Comet EV, serves premium and compact EV consumers.
  • Mahindra has made a comeback in force with the XUV400 and is gearing up to launch a new line of Born Electric SUVs.
  • Hyundai is targeting premium EVs such as the Ioniq 5 and Kona Electric, targeting urban and premium buyers.
  • Incoming entries from international brands, such as BYD and Tesla, will further intensify the competition.

Commercial EVs & Buses – Public transport and logistics shift

  • Electric buses are gathering momentum as state transport undertakings increase their fleets with zero-emission buses.
  • Urban mobility is being enabled by cities such as Delhi, Mumbai, and Bangalore, deploying thousands of e-buses for intra-city commuting.
  • Logistics operators are quickly adding electric LCVs for short-haul cargo delivery.
  • Government incentives and fleet push are hastening adoption in this segment.
  • Commercial EVs are expected to be a key driver of urban de-pollution and logistics cost reduction by 2030.

Market Leaders – Who’s Leading the Race?

India’s EV boom has set off a heated fight between automakers, with domestic players in strong contention and global players looking for a larger share of the pie. Tata Motors leads the four-wheeler EV market, Ola Electric has transformed the scooter segment, Ather enjoys the premium high ground, TVS and Hero spearhead affordability, and global players like MG, Hyundai, and BYD introduce global muscle. Collectively, they chart the landscape of India’s EV revolution.

Tata Motors – Dominant EV car manufacturer

  • Tata commands over 70% market share in India’s passenger EV space.
  • The Nexon EV remains the flagship, supported by the Tiago EV and Tigor EV, catering to cost-effective consumers.
  • Diversifying EV range with Curvv EV and Harrier EV to target mid- and premium SUV customers.
  • Heavy coverage of charging partnerships and after-sales service provides Tata with a substantial leg-up.
  • The “default choice” for Indian EV car consumers.

Ola Electric – e-scooter market dominance, future auto plans

  • India’s largest EV two-wheeler brand with its S1 series of scooters.
  • Established strong brand awareness through aggressive promotion and competitive pricing.
  • Increased manufacturing capacity with one of the world’s largest EV scooter plants (“FutureFactory”).
  • Growing charging network aggressively through “Ola Hypercharger” installations.
  • Announced entry into the EV four-wheeler market by 2026 to upset Tata’s dominance.

Ather Energy – Premium positioning

  • Recognized for technology-enabled scooters such as the Ather 450X and 450S.
  • Emphasis on performance, intelligent features, and quick charging network (Ather Grid).
  • Urban youth and premium buyers focused on style + tech.
  • Robust post-sales ecosystem with over-the-air software updates and subscription offerings.
  • Carving a loyal share but under pressure from Ola and TVS on pricing.

TVS iQube & Hero Electric – Mass market EVs for competitive prices

  • The TVS iQube is steadily rising in the sales charts due to its reliability, low price tag, and extensive dealer network.
  • Hero Electric dominates Tier 2 and Tier 3 cities with its mass-market electric scooters, catering to middle-class families.
  • Both follow mass penetration and affordability, as opposed to Ola and Ather’s premium strategy.
  • Hero MotoCorp (independently) has launched the Vida V1 in urban markets with more premium features.
  • These two, TVS and Hero, play a pivotal role in propelling EV adoption outside metros.

MG, Hyundai, BYD – Global competition

  • MG ZS EV and Comet EV are best-sellers in the premium and compact segments.
  • The Hyundai Kona Electric and Ioniq 5 target upper-end EV buyers, with an emphasis on range and design.
  • BYD is rapidly expanding with Atto 3 and e6, delivering long-range cars at affordable prices.
  • Global players offer high technology and global reliability, but are at a disadvantage in terms of pricing compared to Indian players.

Market share analysis & ranking

  • Tata Motors: ~70% market share in four-wheelers.
  • Ola Electric: ~30–35% share of EV two-wheeler sales.
  • Ather Energy: ~10–12% share in premium scooters.
  • TVS iQube: ~15–18% share, growing steadily.
  • Hero Electric: ~10–12% share, with leadership in small towns.
  • MG & Hyundai: Combined ~8–10% of EV car market.
  • BYD: New entrant, presently ~2–3% but growing fast.
  • Clear split: Indian manufacturers lead mass adoption, while foreign brands chase premium niches.

Factors Driving the Surge

India’s growth in the EV market is no coincidence. Increasing fuel prices, combined with financing and leasing options, have further reduced costs for consumers. In parallel, the swift development of charging infrastructure is diminishing range anxiety and offering faith to first-generation EV buyers. Cumulatively, these are resulting in a perfect storm, propelling India’s electric mobility movement ahead.

Reduced battery prices, increased range

  • Prices of lithium-ion batteries have fallen by as much as 20–25% in the last two years.
  • New-generation EVs are increasingly equipped with ranges of 120–500 km per charge, making them well-suited for urban and semi-urban transportation.
  • More energy-dense batteries reduce charging intervals and improve overall vehicle efficiency.
  • Battery manufacturing economies of scale are lowering costs for producers and consumers.

Rising fuel costs are driving EV uptake.

  • Rising petrol and diesel prices are making traditional ICE cars costly to operate.
  • EVs achieve substantial cost savings on commuting, with electricity being 70–80% cheaper per km than fuel.
  • A growing awareness of long-term fuel costs is prompting consumers to consider electric alternatives.
  • Fleet operators, delivery companies, and taxi companies are turning towards EVs in an effort to counter operational expenses.

Financing & leasing models

  • Simplified financing plans with low-rate loans make EVs economical for middle-class consumers.
  • Battery-as-a-Service (BaaS) and subscription-based plans allow users to pay only for the battery, resulting in lower overall costs in the long run.
  • Leasing and rental plans offer convenience for city dwellers reluctant to own.
  • Certain EV manufacturers have trade-in options for used ICE cars to promote quicker adoption.

Expansion of charging infrastructure

  • Public chargers are rapidly expanding in metropolitan areas and Tier-2 towns.
  • Quick-charging networks, such as Ola Hypercharger, Ather Grid, and Tata Power ChargePoint, are reducing wait times.
  • Businesses are adding app-based locators and booking mechanisms for stations to make access easier.
  • Workplace and home charging options are becoming prevalent, making EVs more practical for everyday use.

Challenges Ahead

Even as Indian issues are new global players, such as Tesla, VinFast, and BYD, which are intensifying competition, forcing Indian manufacturers to innovate while maintaining affordability. Overcoming these challenges will be crucial if India is to maintain its EV growth trajectory.

Few charging points in smaller towns

  • Most public charging infrastructure is concentrated in metropolitan cities and Tier 2 hubs.
  • Rural and semi-urban areas face long distances between charging stations, creating “range anxiety.”
  • Slow adoption in smaller towns is partly due to a lack of reliable electricity supply and incentives for charging networks.
  • Expanding infrastructure in these regions requires collaboration between the government, private players, and utility providers.

High upfront EV cost vs ICE vehicles

  • EVs are still pricier than equivalent petrol/diesel variants, confining adoption to price-conscious buyers.
  • The price of the battery forms a significant portion of the car’s cost.
  • While operating expenses are low, initial outlay deters many consumers.
  • Subsidies and financing ease the situation, but pricing remains a significant impediment to mass adoption.

Battery recycling & raw material supply issues

  • Lithium-ion and cobalt supply is restricted worldwide, affecting production costs and timelines.
  • Spent EV battery recycling infrastructure is still in its infancy in India.
  • Unstandardized recycling processes enhance environmental and operational risks.
  • Sustainable supply and end-of-life battery management are essential for manufacturers to achieve long-term sustainability.

New entrants from Tesla, VinFast, BYD

  • International EV brands are arriving in India with cutting-edge technology and high-performance products.
  • Tesla’s Model Y and VinFast’s SUV launches have the potential to draw premium customers away from Indian market leaders.
  • BYD is promoting low-cost, range-extensive EV buses and cars, adding intensity to competition in commercial and private segments.
  • Local players must innovate quickly and expand their service networks to protect their market share.

Comparison with other Brands:

Brand Segment Popular Models Market Position Price Range (₹) Strengths Weaknesses
Tata Motors Four-Wheelers Nexon EV, Tigor EV, Tiago EV, Curvv Leading EV car maker 14–25 Lakh Affordable, strong service network, mass-market reach Limited premium options
Ola Electric Two-Wheelers S1, S1 Pro Dominates the electric scooter market 1–1.2 Lakh High-tech scooters, a large factory, and a fast charging network Only scooters (cars launching in 2026)
Ather Energy Two-Wheelers Ather 450X, 450S Premium scooter brand 1.4–1.7 Lakh Smart features, OTA updates, fast charging Pricey, limited mass-market reach
TVS iQube Two-Wheelers iQube Affordable urban EV 1–1.2 Lakh Reliability, dealer network, urban commuting Limited range vs premium scooters
Hero Electric Two-Wheelers Hero Electric Optima, Vida V1 Affordable EV for Tier-2 & Tier-3 cities 75k–1.2 Lakh Mass adoption, low cost Basic features, less premium appeal
MG Motor Four-Wheelers ZS EV, Comet EV Premium EV car market 24–35 Lakh Advanced tech, premium design Higher price, smaller market share
Hyundai Four-Wheelers Kona Electric, Ioniq 5 Premium & mid-range EVs 25–45 Lakh Long-range, strong tech Expensive, limited, small car options
BYD Four-Wheelers/Bus Atto 3, e6, e-buses Emerging global player 23–40 Lakh Long-range, advanced features New in India, limited service network
VinFast Four-Wheelers VF 8, VF 9 Upcoming premium brand 35–50 Lakh Advanced technology, long-range SUVs Yet to establish a presence in India
Okinawa Two-Wheelers Praise Pro, Ridge+ Affordable scooter brand 90k–1.1 Lakh Low-cost, good for mass adoption Limited tech features, smaller network

Future Outlook

India’s EV industry is set to grow exponentially in the next decade, with two-wheelers and three-wheelers remaining the largest sellers by numbers, while four-wheelers and commercial EVs taking significant market share. Government initiatives, along with declining battery prices, enhanced charging infrastructure, and increased consumer awareness, will drive this growth path, and India is expected to become one of the largest EV markets in the world.

India’s 2030 forecast for EV adoption

  • Massive uptake in metros as well as semi-urban cities, with EV penetration at 40–50% in metros.
  • Two-wheelers and three-wheelers account for the majority of EV sales, and passenger EVs are expanding rapidly in Tier 1 and Tier 2 cities.
  • Commercial EVs are entering the mainstream of logistics and public transit.
  • Battery production is scaling up locally to address demand, lessening reliance on imports, and supporting local supply chains.
  • Additional environmental benefits, including sharp declines in urban air pollution and reduced oil import payments.

New EV launches (cars, scooters, buses)

  • The coming couple of years will witness a deluge of new EV models in the Indian market
  • Passenger vehicles: Tata Motors, Mahindra, MG, Hyundai, and international players such as Tesla and BYD are set to enter the market with SUVs, sedans, and hatchbacks featuring improved range and competitive pricing.
  • Two-wheelers, including Ola Electric, Ather, TVS, Hero, and new entrants, are launching high-performance scooters that feature improved battery life and connectivity features.
  • Three-wheelers & cargo EVs: Startups and incumbents are launching efficient, low-cost e-rickshaws and last-mile delivery vehicles for urban logistics.
  • Buses & commercial vehicles: State transport corporations and private fleets will introduce new electric buses and cargo EVs, featuring enhanced range, faster charging, and more advanced fleet management technology.

Competition between global and Indian automakers – who will maintain leadership?

  • The next few years will challenge Indian EV manufacturers’ dominance as global players aggressively enter the scene:
  • Indian players, such as Tata Motors, Ola, Ather, TVS, and Hero, possess brand recognition, offer competitive pricing, and have extensive service networks, which provide them with an initial edge.
  • International players such as Tesla, BYD, Hyundai, and VinFast offer cutting-edge technology, long-distance driving ranges, and high-end features that attract urban and high-end customers.
  • Success will hinge on the speed with which local players can increase production, advance battery technology, and build out charging infrastructure.
  • The market is likely to take the shape of a competitive two-tier structure, with Indian players driving mass-market adoption and international players capturing the premium and high-performance niche.
  • Technological innovation, affordability, and after-sales service will ultimately decide which manufacturers have long-term leadership in India’s electric vehicle revolution.

Conclusion

India’s electric vehicle industry has finally crossed a historic benchmark in 2025, marking a seismic change in the nation’s automotive sector. All-time high sales for two-wheelers, three-wheelers, and passenger vehicles indicate that EVs are no longer a niche offering—they are turning into mass mobility solutions for millions of Indians.

But the arrival of global players like Tesla, BYD, Hyundai, and VinFast means that the EV war is only just getting started. They bring cutting-edge technology, long-range models, and luxury features that will challenge local manufacturers to innovate quickly and affordably.

Briefly, India is today a core battleground for the world EV revolution. Although local players currently lead mass-market adoption, the coming decade will determine who can maintain leadership in the rapidly changing, competitive landscape. The EV journey has just started, and the stakes have never been greater.

FAQs

Q1. How are EV sales in India in 2025?

EV sales in India reached 1.96 million units in 2025, marking a record year-on-year expansion across two-wheelers, three-wheelers, and passenger vehicles.

Q2. Which is the company that sells the highest number of EVs in India?

Tata Motors dominates the four-wheeler EV market, whereas Ola Electric rules the two-wheeler space, both combining to form India’s EV market.

Q5. What is the best-selling EV scooter in India?

The Ola S1 Pro and TVS iQube are among the top-selling scooters, offering the best of performance, range, and city convenience.

Q6. Does the Indian government offer subsidies on EVs?

Yes, the government offers incentives under the FAME II scheme and state-level policies, providing benefits on electric cars, scooters, and charging stations.

Q8. What are the drivers for the EV boom in India?

Dropping battery prices, increasing fuel prices, improved charging infrastructure, and government schemes are the major drivers of the EV boom in India.

Q9. Which are the top cities for EV adoption in India?

Delhi, Maharashtra, Kerala, and Karnataka are the front-runners in terms of EV adoption, with wide penetration of three-wheelers, scooters, and passenger cars.

Q10. Are commercial EVs gaining traction in India?

Yes, electric buses, cargo, and last-mile delivery EVs are being increasingly used in urban logistics and public transport fleets.

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