Introduction

During the dawn hours, when it is quiet, there is a sleek silhouette that glides across the streets-no roaring, no fumes, just a whisper of electricity. The MG Windsor EV is a car that redefines the intersection of sophistication and sustainability.

• MG Windsor EV represents a bold new chapter for MG Motor, blending British heritage with futuristic design and cutting-edge electric technology.
• It’s positioned as a premium electric sedan/SUV that carries forward the timeless Windsor legacy but is designed for the electric age.

• The model enters India as part of MG’s expanding EV lineup, which already includes the compact Comet EV for urban commutes and the ZS EV, one of the country’s earliest mainstream electric SUVs.
• The Windsor stands above them, offering luxury-class comfort, extended range, and smart mobility tech aimed at high-end buyers.

• Built on MG’s new-generation EV architecture, the Windsor combines performance and practicality with aerodynamic design, fast-charging capability, and AI-driven features.
• It represents MG’s vision to make premium electric mobility both aspirational and accessible for Indian consumers.

• The MG Windsor EV isn’t just another addition to the growing list of EVs.

Variants & On-Road Expectations (India 2025)

The MG Windsor arrives in India with luxury wrapped in competitive pricing strategies that include traditional purchase and MG’s continuing Battery-as-a-Service options. Below is a concise, reader-friendly breakdown of expected ex-showroom pricing, special launch offers, potential state incentives, and how the Windsor compares to established and anticipated rivals.

Positioning & pricing approach:

• The Windsor is being positioned to bridge the value and premium gap with lower entry prices for aspirational buyers, including BaaS offers, while higher trims target executive buyers seeking long range and performance.
• MG’s official India pricing shows accessible variant pricing for the mainstream market, with the occasional limited introductory offers for early bookers.

Expected/published ex-showroom prices (India 2025):

• Windsor EV Standard (Excite/base trim): ~ ₹ 13.99 lakh (MG’s stated starting price for the base Excite variant).

• Windsor EV Mid / Exclusive (long-range / better equipment): ~ ₹15.14 lakh (MG’s Exclusive variant listed price).

Introductory/special pricing:

• MG has used limited introductory pricing/promotions (such as a special early-booking ex-showroom price reported for Windsor Pro and other launch offers); these can materially lower the up-front cost for the first few thousand buyers.
• Always check dealer offers and booking-period terms.

BaaS, or Battery-as-a-Service option, and its impact on price:

• MG still offers BaaS on Windsor variants in India, which reduces the upfront price of the vehicle (the company lists lower “vehicle only” prices). At the same time, the battery is leased or charged per usage/ km under specific terms.
• BaaS can reduce initial cash layout but adds running per-km battery charges; please verify the exact per-km charges and minimum commitments at the time of purchase.

State and government incentives: what buyers should expect

• State incentives also differ and can have a big impact on on-road cost.
• For example, Delhi, Maharashtra, and Karnataka have active EV policies (buying incentives, exemptions, and charging infrastructure support with capital subsidies for stations).
• Please confirm the current state EV policy portals or contact the dealer for exact city-level incentive details, as these tend to change frequently.

On-road price components to watch:

• Ex-showroom price + state RTO/registration + insurance + any dealer handling/fast-tag/extended warranty packs.
• Luxury EVs may attract different tax/treatment in some states — confirm final on-road quote with your local MG dealer.

Competitor Price Comparison

• BMW i4: Premium German EV-ex-showroom usually in the ₹72-77 lakh band, placed well above Windsor on price to target performance/luxury buyers.

• BYD Seal: Pegged as a value-performance EV in the premium segment; recent India pricing started at around ₹41 lakh for base variants, for 2025 launches, making it pricier than MG’s mainstream Windsor but still below full-luxury German rivals.

• Hyundai Ioniq 6: The estimated pricing for the car in India is around ₹50–65 lakh (depending on launch timing and variant), making it a direct, aerodynamic, and tech-focused rival if and when it arrives.

Tesla Model 3 (expected):

• If launched locally, market estimates peg ex-showroom pricing at roughly ₹55-70 lakh, depending on the variant and localization—likely above the Windsor but competitive compared to luxury EVs.

Bullet — how Windsor competes on value:

• It positions the Windsor as an affordable premium offering, significantly more affordable than European luxury EVs like BMW and Tesla, but offering more space and features than many entry EVs.
• That makes it attractive for buyers seeking a roomy, feature-rich family EV without stepping into the ₹40-70 lakh luxury bracket.

Powertrain & Range: The Heart of the Windsor

MG hasn’t just built an electric car. Every press of the accelerator feels like a symphony of precision-instant torque, whisper-quiet motion, and a surge of confidence that only electric power can provide.

Dual Setup Options: RWD & AWD Performance

• The MG Windsor EV is available in two motor configurations: a single-motor RWD setup for efficiency lovers, and a dual-motor AWD system for performance enthusiasts.

• Where the RWD variant emphasizes smooth cruising and long-range comfort, the addition of a front motor in the AWD trim offers even better grip, faster acceleration, and sportier handling dynamics.

• Together, they form a powertrain portfolio that will appeal to both the executive commuter and the spirited driver alike.

Battery Pack: 77–90 kWh (High-Density Lithium-Ion):

• The Windsor’s heart is powered by next-gen high-energy lithium-ion batteries, available in two capacities: 77 kWh for the Standard and Long Range models, and 90 kWh for the Performance AWD model.

• These packs use advanced liquid-cooling technology for consistent performance across India’s diverse climates.

• The batteries were designed on MG’s scalable EV architecture. This ensures optimized weight distribution and superior thermal efficiency, resulting in the best range and durability.

Range: Up to 620 km (ARAI Claimed):

• The Windsor, depending on the variant and drive mode in question, can claim a certified range of up to 620 km (as per ARAI figures).

• Real-world numbers vary between 500 and 540 km, depending on terrain, load, and air conditioning usage.

• MG’s intelligent energy management system automatically optimizes torque output and regenerative levels for maximum efficiency.

Fast Charging: 10–80% in Just 35 Minutes:

• The Windsor supports 150 kW DC fast charging in about 35 minutes.

• Full charging takes about 8-9 hours overnight with a 7.4 kW home AC wall charger, which is great for daily use.

• A growing MG EV ecosystem comprises 200+ fast chargers across cities in India, making range anxiety a thing of the past.

Regenerative Braking — 3 Custom Levels:

• MG has integrated multi-stage regenerative braking, allowing the driver to select from three levels: Light, Moderate, and Strong.

• This not only extends driving range but also provides smoother deceleration and reduced brake wear.

• In city traffic, the most powerful mode enables almost one-pedal driving, adding convenience and efficiency.

Design & Dimensions: Elegance Reborn

The MG Windsor EV does not beg for attention. This is not an electric car, but a sculpture in motion, where form and function coexist with optimum balance. The silhouette of the Windsor flows like liquid metal under sunlight, with design cues that honour MG’s British heritage while underscoring the groundbreaking ethos of electric mobility.

Exterior – Sculpted for Efficiency and Elegance:

• An aerodynamic exterior silhouette defines Windsor EV, featuring a gently sloping roofline and a coupe-inspired stance that helps air pass across the body with the least amount of friction.
• The adaptive beam technology on the LED Matrix headlamps gives it a piercing front gaze that is intelligent enough to sense oncoming traffic and adjust its brightness automatically.
• MG’s signature “electric grille” design replaces traditional intakes with a sleek, closed-off fascia that improves drag and gives the Windsor a futuristic face that’s both royal and revolutionary.

Hidden door handles, flush glass surfaces, and an illuminated MG logo:

• The Windsor features pop-out door handles that remain hidden until needed, reducing air resistance and enhancing both its aerodynamics and aesthetic appearance.
• Flush glass panels provide a seamless profile, reducing wind noise and contributing to the EV’s exceptionally quiet cabin experience.
• The centrepiece-an illuminated MG logo on the nose and rear-subtly glows when you approach the vehicle, a gesture of sophistication that blurs the line between art and technology.

Dimensions: Full-size Premium EV Sedan (about 4800 mm in length):

• Measuring approximately 4800 mm in length, 1875 mm in width, and 1460 mm in height, Windsor exudes a road presence that nearly equals that of many European high-end sedans.
• A 2950 mm wheelbase ensures a planted stance, affording generous cabin space and providing rear passengers with true business-class comfort.
• Despite its compact dimensions, the clever weight distribution and underfloor battery design perform wonders for stability and agility on the highway.

Wheel Options: 18-inch Standard / 19-inch Aero Alloys for Performance:

• MG offers 18-inch alloys as standard on both the Standard and Long Range models, mounted with low-rolling resistance tires for a comfortable ride.
• Performance AWD: The model year upgrades to 19-inch Aero wheels, sculpted for reduced drag and improved energy efficiency, while adding visual aggression.
• The rims feature diamond-cut finishes and MG’s floating center caps, which stay upright even when the car is in motion — a small detail with a big impact.

Colour Palette: Designed for Modern Royalty

• The shades for Windsor are carefully chosen to reflect class and subtlety in every way, each tone accentuating the contours of the EV differently in changing light.
• Royal White: Symbol of purity and sophistication, MG’s signature launch colour.
• Graphite Silver: A modern metallic shade highlighting the car’s aerodynamic edges.
• Windsor Blue: Deep and regal, paying homage to MG’s British heritage.

Interior & Tech: Luxury Meets Intelligence

The MG Windsor EV and the world outside fade away. Every surface, every display, and every texture has been crafted to indulge the senses while always keeping the driver seamlessly connected. MG’s approach here is not just about luxury for the eyes, but about luxury that listens, responds, and evolves.

Minimalist, Futuristic Cockpit Design:

• Clean lines and soft materials replace clutter and distraction in the Windsor’s cabin, styled to be floating and minimalistic.
• The dashboard gently curves around the driver, framed by ambient lighting that changes colour depending on the drive mode or mood setting.
• A near-silent cabin experience, along with soft-touch materials and dual-tone interiors, makes long drives seem like tranquil retreats.

15.6-inch Floating Infotainment Display + 12.3-inch Digital Driver Cluster:

• Centrally placed, the 15.6-inch ultra-HD infotainment display controls navigation, media, and vehicle functions through an intuitive touch interface, elegantly suspended on the dash almost like a tablet computer.
• A 12.3-inch fully digital instrument cluster displays real-time data, from range and energy flow to navigation overlays, in sharp, high-contrast visuals.
• Both screens are integrated through MG’s next-generation EV operating system, providing a seamless, lag-free experience with haptic feedback for precise control.

Voice Command Assistant with MG i-SMART EV 3.0:

• The Windsor integrates the MG i-SMART EV 3.0 connected system, which is an AI-driven assistant capable of recognizing natural voice commands in multiple Indian languages.
• Drivers can control climate, navigation, and calls, and even open the sunroof with phrases like “Hello MG, I’m feeling hot.”
• It’s a cloud-connected assistant that evolves through OTA learning updates, becoming smarter with every interaction.

5G Connectivity, OTA Updates, and Wireless Smart Integration:

• The Windsor comes 5G-ready, ensuring lightning-fast connectivity for updates on live traffic, streaming, and cloud-sync features.
• Over-the-air software updates at OTA keep the latest systems, features, and UI without requiring a visit to a service center.
• Wireless Android Auto and Apple CarPlay pairing with smartphones, while built-in Wi-Fi hotspot capability keeps passengers connected even on the go.

Panoramic Sunroof, Ambient Lighting & 360° Camera:

• A full-glass panoramic sunroof opens up the cabin, giving it a sense of space and freedom, especially on open highways.
• Ambient lighting around the dashboard, doors, and footwells is customizable, with more than 64 colour themes that dynamically react to drive modes.
• The AI-assisted parking and bird’s-eye visualization combine into a single high-definition 360-degree camera system, providing complete situational awareness.

Premium Nappa Leather Seats with Ventilation & Memory Function:

• Then there is the Windsor’s Nappa leather upholstery, stitched by hand to give an unmistakable air of opulence.
• Heated and ventilated front seats in every climate, while memory presets automatically adjust the seat position, mirrors, and steering settings to each driver’s preference.
• It comes with reclining rear seats, foldable armrests, and separate AC ducts to provide a proper luxury sedan experience.

BOSE / MG Sonic Surround – Advanced Sound System

• Audiophiles will appreciate a premium 10-speaker BOSE or MG Sonic sound system, which was individually calibrated for the Windsor’s cabin acoustics.
• It has 3D spatial tuning, noise cancellation, and bass optimization to make every drive feel like a concert.
• This system interacts with ambient lighting to provide music-reactive lighting, thus setting an immersive sensory environment.

Safety & ADAS: Drive with Confidence

The MG Windsor EV, safety isn’t an add-on but the foundation. Every turn, every stop, and every overtaking maneuver is backed by protection and prediction systems meant to keep the driver and passengers secure. MG has built the Windsor not merely to meet safety standards, but to rewrite them for the electric age.

5-Star Global NCAP Rated Body Structure:

• The Windsor features a high-strength, hybrid frame of steel and aluminum that effectively absorbs the impact energy in collisions.
• Carefully reinforced crash zones protect both the battery pack and passenger cabin, providing maximum rigidity without adding excess weight.
• It is certified under Global NCAP’s 5-star safety rating and stands among the safest EVs in its class.
• The battery housing features thermal runaway protection and multi-layer insulation, safeguarding against extreme heat or short-circuit risks.

8 Airbags, All-Wheel Disc Brakes & Traction Control:

• Equipped with eight strategically placed airbags, including dual front, side, curtain, and knee airbags, the Windsor surrounds occupants with a cushion of safety.
• They feature ventilated disc brakes on all four wheels for accurate stopping, even at high speeds.
• ABS, EBD, and the Traction Control System (TCS), combined with the regenerative braking setup, work together to achieve perfect balance during quick maneuvers.
• Hill Hold and Hill Descent Assist provide added confidence when driving through steep terrain or uneven city streets.

ADAS Level 2 Features: Advanced Driver Assistance Suite

The Windsor EV features MG’s most advanced ADAS platform, MG Pilot 2.0, which combines cameras, radar, and ultrasonic sensors for 360° situational awareness.

Adaptive Cruise Control (ACC)

• Automatically adjusts speed according to traffic flow.
• Utilizes radar and camera fusion for seamless transitions of acceleration and braking, perfectly fit for highway drives.

Lane Keep Assist (LKA)

• Actively monitors lane markings and gently corrects steering to maintain the vehicle centred.
• This would work seamlessly even during light rain or low visibility, thanks to AI-enhanced camera calibration.

AEB (Autonomous Emergency Braking):

• Detects sudden obstacles, pedestrians, or other vehicles and automatically brakes to avoid or mitigate the effects of any collision.
• Functions effectively both at urban and highway speeds, with audible and visual pre-collision alerts.

Blind Spot Monitoring (BSM):

• Uses side radar sensors to detect vehicles in adjacent lanes that are outside the driver’s view.
• LED indicators on ORVMs flash warnings to reduce the risk of side-impact accidents during lane changes.

360° Camera + Parking Sensors + Driver Attention Monitor:

• The high-resolution 360° camera gives real-time support to visual cues when performing tight maneuvers, supplemented by AI-guided parking lines.
• Front and rear parking sensors guarantee low-speed safety while parking or reversing.

Charging & Ownership: Practical Luxury

MG has ensured that every step of ownership is taken. The Windsor is not only designed to move you, but also to make every day with your electric vehicle easier, blending practicality with premium comfort.

Home Charging (7.4 kW AC Wallbox): 0–100% in 8–9 Hours.

• Every Windsor will come with an included 7.4 kW AC home charger designed for overnight convenience.
• Plug in at night and wake up every morning to a car that’s fully charged for up to 620 km of driving.
• Owners can schedule charging sessions, track their consumption, and monitor their battery’s health remotely through MG’s smart charger app.
• The system automatically optimizes charging during off-peak hours, thereby reducing grid demand and lowering electricity costs.

Public DC Fast Charging: Up to 150 kW

• On the move, the Windsor supports up to 150 kW DC fast charging, which is capable of adding around 350 km in just 25 minutes.
• Advanced active thermal management of the car maintains the perfect battery temperature during fast charging, which favours long-term efficiency.
• Compatible with India’s growing network of Type-2 and CCS fast chargers for easy access on intercity drives.
• MG’s navigation system intelligently locates nearby charging points and estimates the charging time for trip planning.

MG Dealerships to expand EV Infrastructure across 200+ cities

• MG is rapidly scaling its EV ecosystem, with charging stations integrated into over 200 dealerships and service centers nationwide.
• It also involves destination chargers at malls, hotels, and tech parks that make long journeys across India EV-friendly.
• Through its partnership with Tata Power, ChargeZone, and Ather Grid, the owners of Windsor will get access to India’s widest interoperable fast-charging network.
• MG will also deploy mobile charging vans in metro cities, offering on-demand top-up services for emergency support.

MG’s “eShield” Program — 8-year/1.5 Lakh km Battery Warranty

• Peace of mind comes standard with the Windsor. MG’s eShield program offers an 8-year or 1,50,000 km warranty on the lithium-ion battery pack.
• The car also comes with a 3-year, unlimited-kilometre warranty on the vehicle and free roadside assistance for the first five years.
• With options like extended warranty packages and subscription-based ownership models, it’s flexible for all kinds of buyers.
• MG promises more than 70% battery health after 8 years for excellent long-term performance retention.

Service Network + Connected App for Remote Diagnostics & Updates

• Windsor’s connected ecosystem continuously monitors over 100 vehicle parameters for proactive maintenance alerts.
• The MG i-Smart app enables owners to schedule service appointments, find chargers, and even precondition the cabin.

Competitor Comparison: How It Stands Out

The MG Windsor EV is a statement of refined progress. At the same time, rivals chase performance or prestige. Let’s compare it to the closest rivals in the premium EV market in India.

MG Windsor vs. Hyundai Ioniq 6 — More Tech, Similar Range

• The Hyundai Ioniq 6 boasts an aerodynamic and futuristic styling, with a claimed range of approximately 614 km (ARAI).
• The Windsor matches that with a 620 km ARAI-certified range but edges ahead in tech sophistication courtesy of MG i-SMART 3.0, 5G connectivity, and AI-based voice control.
• The cabin design of the Windsor feels more premium and driver-oriented, featuring a larger 15.6-inch infotainment screen and BOSE/MG Sonic audio.
• While the Ioniq 6 brings sportier road manners, the Windsor is guaranteed to offer an even smoother and quieter ride with adaptive suspension calibration tailored to Indian conditions.

Windsor vs. BYD Seal — More Luxury-Focused Interior

• The BYD Seal has garnered significant attention for its performance and build quality, offering excellent value in the EV market.
• But the Windsor kicks it up several notches inside with a more premium, European-style cabin featuring Nappa leather upholstery, ambient lighting, and ventilated seats with memory.
• While MG’s design language emphasizes elegance and comfort, the Seal focuses on performance and rigidity.
• Compared to BYD’s current setup, Windsor’s infotainment system, connectivity suite, and Level 2 ADAS give it a competitive edge, resulting in a more advanced daily driving experience.

• Additionally, MG’s 8-year eShield battery warranty and larger service network provide peace of mind for vehicle ownership.

Windsor vs. BMW i4 — Value Advantage Plus Futuristic Design

• Then there’s the BMW i4, which, with its life-affirming performance and a trunk full of prestige, is a benchmark for electric luxury. It’s a heady ask at over ₹70 lakh ex-showroom, to be sure.
• You get comparable range, dual-motor performance, and premium interior quality with the MG Windsor for almost ₹15-20 lakh less, which gives it a serious value edge.
• In design, the sleek coupe-inspired silhouette and illuminated MG logo give the Windsor an extra-terrestrial identity, more progressive in relation to the traditional styling of BMW.

The Windsor’s AI-connected ecosystem and OTA-upgradable tech also future-proof it better than the more hardware-locked setup of the i4. The Windsor now stands out to a buyer who wants the premium EV feel and experience without necessarily paying the premium for a German badge.

Verdict: The Future, Draped in Class

Windsor stands apart-and not because it is the loudest, but because it’s the most graceful. MG has created something rare here-a car that doesn’t just promise the future; it makes the future feel familiar, beautiful, and attainable.

For the Indian buyer seeking to acquire a premium EV with a luxury DNA from around the world, the Windsor delivers on just the right triad of style, sophistication, and substance.

With its commanding design, sumptuous interiors, advanced ADAS suite, and sustainable powertrain, the MG Windsor EV represents not just evolution but a revolution draped in class.

FAQs

Q1. What will be the price of the MG Windsor EV in India?

The MG Windsor EV is expected to start at ₹45.90 lakh (ex-showroom) for the Standard variant, with the Long Range model priced at around ₹52.40 lakh, and the top-spec Performance AWD variant at ₹59.90 lakh.

Q2. When will the MG Windsor EV launch in India?

The Windsor EV is slated for a mid-to-late 2025 debut, and deliveries could also commence by the festive season, depending on regional homologation and the rollout of infrastructure.

• Standard (RWD) – ideal for city and daily use.
• Performance AWD: dual-motor configuration for performance enthusiasts.

Q4. What is the driving range of the MG Windsor EV?

Depending on the variant, the Windsor EV offers a range of up to 620 km (ARAI-claimed), powered by a 77–90 kWh battery pack. The expected real-world range is approximately 500–550 km.

Q5. At what speed can the Windsor EV charge?

• Home AC charger (7.4 kW): 0–100% in about 8–9 hours.
• Public DC fast charger (to 150 kW): 10–80% in only 35 minutes, delivering approximately 350 km range in 25 minutes.

Q6. What are the standout features of the MG Windsor EV?

• 15.6-inch infotainment + 12.3-inch digital cluster

• AI voice assistant-MG i-SMART 3.0

• 5G connectivity & OTA updates

• Ventilated Nappa leather seats

• Panoramic sunroof & ambient lighting

• ADAS Level 2 driver assistance suite

Q7. What safety features are available on the MG Windsor EV?

It features a 5-star Global NCAP-rated structure, 8 airbags, all-wheel disc brakes, and Level 2 ADAS features including Adaptive Cruise Control, Lane Keep Assist, and Auto Emergency Braking.

Q8. What warranty and after-sales support is provided by MG?

Under the MG eShield program, the Windsor EV gets:

Competitors for the Windsor will include the BYD Seal, BMW i4, and Tesla Model 3 (expected). Each of these competitors has its strengths, but the balance of luxury, range, and price gives Windsor an edge in India’s evolving premium EV space.