Introduction

The Tata Nexon EV has made yet another significant stride in India’s electric vehicle space with the launch of ADAS (Advanced Driver Assistance System) features, becoming one of the cheapest EV SUVs in India to be equipped with such advanced safety technology. Starting at ₹17.29 lakh (ex-showroom), the Tata Nexon EV with ADAS further consolidates Tata’s leadership position in the mass EV space, combining innovation, performance, and safety in one offering.

Detailed Information in Bullets:

• Launch Highlight: The Tata Nexon EV now features ADAS, making it the first mass-market Indian EV in its category to incorporate this technology.
• Price Point: Priced from ₹17.29 lakh (ex-showroom), it is competitively priced against the competition while introducing premium safety features.
• Segment Positioning: As a feature-laden compact electric SUV, the Tata Nexon EV continues to lead India’s rapidly growing EV segment.
• USP (Unique Selling Proposition): Combines high performance and advanced driver assistance with range, appealing to tech-savvy and safety-conscious consumers.
• Market Impact: Reinforces Tata’s market lead in the EV SUV category, establishing a new benchmark for affordability + cutting-edge features.

Key Highlights of the Launch

The Tata Nexon EV with ADAS marks a significant advancement in the EV market. The new ADAS package has also improved the SUV with the latest technology and additional safety features. The Tata Nexon EV with ADAS is available in various trims, allowing buyers to select the ideal combination of features, performance, and pricing.

New ADAS Suite Launch

• Includes advanced driver assist features like Lane Departure Warning, Autonomous Emergency Braking, and so on.
• Improves overall driving safety, particularly in city traffic and on the highways.
• Makes the Tata Nexon EV one of the most budget-friendly EVs in India with ADAS technology.

Technology, Design, and Safety Upgrades

• New infotainment system with a bigger touchscreen and enhanced UI.
• AI voice assistant and connected car technology with OTA (over-the-air) updates.
• Updated interior trim with premium materials and ambient lighting.
• Six additional airbags (in upper trims), a 360-degree camera, and ISOFIX mounts for child safety.
• Exterior design adjustments with sharper DRLs, alloy wheel refinements, and nuanced styling enhancements.

Trim Levels and Available Variants

• Available in Medium Range (MR) and Long Range (LR) versions.
• Trim levels are Creative+, Fearless, and Empowered editions.
• ADAS features are offered on certain mid-to-top trims, making them more accessible.
• Pricing is modeled to appeal to both cost-sensitive and luxury EV shoppers.

Advanced Driver Assistance System (ADAS)

The Tata Nexon EV boasts an innovative design that not only simplifies the driver’s life but also helps tackle the challenging Indian traffic conditions. Tata has managed to incorporate several active safety systems that were previously reserved for premium SUVs, now making them accessible at a reasonable cost to a broader demographic.

Detailed Information of LDW:

• Notifies the driver if the car starts to move out of its lane without using its turn signal.
• Prevents accidents due to brief distractions.

Forward Collision Warning (FCW)

• Notifies the driver of a potential frontal crash with a vehicle or object in front.
• Provides sufficient time to act, improving safety on urban roads.

Autonomous Emergency Braking (AEB)

• Automatically brakes if the driver doesn’t respond to a collision warning.
• Lessens the impact severity or prevents the crash entirely.

Adaptive Cruise Control (ACC) (if available in certain trims)

• Performs a safe distance from the leading vehicle by automatically slowing down.
• Offers comfort and security in long highway journeys.

Blind Spot Detection (BSD)

• Watches out for blind spots and warns the driver of vehicles coming from the rear.
• Provides additional security while changing lanes and passing.

Further ADAS Improvements

• Rear Cross Traffic Alert for safer reversing.
• Traffic Sign Recognition to remind drivers of speed limits and road signs.
• 360-degree surround view for improved parking assistance.

Design & Interior of Tata Nexon EV

The Tata Nexon EV with ADAS not only introduces new safety features but also gains a new design and upgraded interior to justify its premium positioning. Tata has made discreet styling updates to the outside, keeping the car looking fresh. The interior has been updated with enhanced comfort, convenience, and technology-driven features. Combined, these features give the Tata Nexon EV a stylish, feature-rich, and attractive package that’s equally suitable for urban and family buyers.

Detailed Info in Bullets:

Exterior Styling Changes

• Slimmer LED DRLs and projector headlamps for a more futuristic look.
• Redesigned alloy wheels with aerodynamic superiority.
• Subtle refinements to bumpers and grille for an updated front profile.
• Sporty coupe-like stance with a robust SUV silhouette.

Interior Improvements

• A larger 12.3-inch touchscreen infotainment system with a smoother interface.
• AI-enabled voice commands and wireless Android Auto/Apple CarPlay compatibility.
• Premium leatherette upholstery and soft-touch dashboard surfaces.
• 9-speaker JBL audio system (optional in higher trims).
• Ambient lighting throughout the cabin to create a contemporary, premium ambiance.

Comfort & Convenience Features

• All-digital 10.25-inch instrument cluster with personalized display.
• Front-ventilated seats and an electric sunroof for added comfort.
• Wireless charging tray, rear AC vents, and numerous USB-C charging points.
• 360-degree camera with 3D view for easy parking.
• Plenty of cabin storage space, a level rear floor, and a large boot volume.

Performance & Range of Tata Nexon EV

The Tata Nexon EV range with ADAS still offers robust performance with instant torque and a smooth driving experience. It is available in Medium Range (MR) and Long Range (LR) options, tailored to the customer’s usage requirements. Equipped with upgraded battery packs, efficient motors, and fast-charging capabilities, the Tata Nexon EV is among the most sensible and versatile electric SUVs in India.

Detailed Info in Bullets:

Battery Pack Options & Driving Range

• Medium Range (MR): 30 kWh battery with ~325 km certified range.
• Long Range (LR): 40.5 kWh battery with a certified range of ~465 km.
• The range in real-world driving could be as low as 250–400 km, depending on driving conditions and manner.

Powertrain & Performance

• The MR variant offers approximately 129 PS of power and 215 Nm of torque.
• The LR variant produces approximately 145 PS of power and 215 Nm of torque.
• Instant torque provides fast city accelerations and highway comfort.
• 0–100 km/h in around 8.9 seconds (LR variant).

Charging Capabilities

• Fast Charging: 10–80% in ~56 minutes via a DC fast charger.
• Home/AC Charging:2 kW charger charges battery in 6–7 hours (LR).
• Supports public charging stations throughout India’s growing EV network.

Driving Dynamics

• Regenerative braking with varied modes for efficiency.
• Drive modes (Eco, City, Sport) for driving conditions.

Price & Variants of Tata Nexon EV

The Tata Nexon EV  price with ADAS has been launched in various trims. Now, it allows you to select a version that suits your budget and driving needs, priced from Rs 17.29 lakh. The trims with ADAS are positioned higher in the range, with high-end safety without breaking the bank in India’s electric vehicle market.

Detailed Info in Bullets:

• Tata Nexon EV MR (Medium Range): Begins from ₹17.29 lakh.
• Tata Nexon EV LR (Long Range): Available from approximately ₹19.39 lakh.
• High-end LR trims with ADAS and premium tech exceed ₹20.99 lakh (ex-showroom).

Available Trims

• Creative+: Base-level trim with basic tech and comfort features.
• Fearless: Mid-level trim with bigger infotainment, premium interior, and connected car technology.
• Empowered: High-end trim with ADAS suite, 360-degree camera, ventilated seats, and JBL audio.

Value-for-Money Analysis

• MR variants are best suited for urbanite buyers requiring daily drives of up to 300 km.
• LR variants are suited for highway users and those who require a longer driving range.

Market Position & Rivals

Tata Nexon EV further solidifies its position as India’s most feature-loaded and budget-friendly electric SUV in the mass market. With Tata already dominating the EV space with the Nexon EV as its top performer, the addition of advanced driver assistance gives it an edge close to global contenders. It sets the bar for safety in the under ₹ 25 lakh EV segment even higher.

Direct Competitors in India

• MG ZS EV: From ₹18.98 lakh; larger size and premium value, but at a premium price.
• Hyundai Kona Electric: Around ₹23.84 lakh; solid performance and range, but an outdated design and a premium price cap its accessibility.
• Mahindra XUV400 EV: From ₹15.49 lakh; lower price of entry, but no ADAS and advanced interior features.

Where Tata Nexon EV Stands

• India’s most affordable EV SUV with ADAS features.
• Well-balanced package of range, technology, safety, and value relative to competitors.
• Wider support for charging networks because of the Tata Power EV network.

Competitive Advantage

• Shows to technology-conscious urban consumers that it offers cutting-edge features at reasonable prices.
• ADAS makes it a segment leader in safety, providing Tata with an edge over Hyundai and Mahindra.

Consumer Insights & Expectations

Indian EV consumers are becoming increasingly aware that the Tata Nexon EV specifically addresses these changing preferences and caters to first-time EV adopters. With the government’s subsidies, rising fuel prices, consumer expectations are shifting towards EVs that strike a balance between practicality and premium content at competitive prices.

In-Depth Details in Bullets:

Buyer Preferences

• Increased demand for safety-focused vehicles with ADAS and six airbags.
• High-end preference for longer-range EVs (400+ km) for highway users.
• High demand for connected car technology, big infotainment screens, and upscale interiors.

Urban vs. Tier-2 Adoption Trends

• Urban customers: Prioritize ADAS, connected features, and luxury comfort for everyday drives.

Impact of Policies & Economics

• FAME-II incentives and government-level incentives lead the adoption of EVs.
• Increasing petrol/diesel prices encourage more middle-class consumers to purchase EVs.

Conclusion

The Tata Nexon EV with ADAS marks a milestone for the Indian EV industry. By offering premium safety features at a base price of ₹17.29 lakh, Tata has set new benchmarks for what a mass-market electric SUV should be—the Tata Nexon EV is not only a value-for-money offer but also a leader in the affordable EV segment. For safety-focused and tech-savvy buyers, it’s one of the most appealing options on sale today.

Key Takeaways

• First mass-market EV SUV in India to have ADAS.
• Competitive price starting from ₹17.29 lakh makes it highly affordable.
• Provides an excellent balance of range, performance, and safety features.

Market Significance

• Puts a new benchmark on EV safety and technology below ₹25 lakh.
• Strengthens Tata’s leadership in India’s rapidly growing EV SUV market.
• Puts pressure on competitors such as MG, Hyundai, and Mahindra to adopt ADAS in their EVs.
• Perfect buy for urban families, tech-oriented buyers, and inter-city commuters.
• With ADAS, the Nexon EV is a future-proof SUV that combines innovation with accessibility.
• A significant step toward popularizing cutting-edge EV technology in India.

FAQs

Q1. How much is the base price of the Tata Nexon EV with ADAS?

The Tata Nexon EV with ADAS starts at ₹17.29 lakh (ex-showroom), making it the lowest-priced EV SUV in India with advanced driver assist features.

Q2. Does the Tata Nexon EV actually come with ADAS features?

Yes, the new Nexon EV is equipped with ADAS Level 2 features, including Lane Departure Warning, Forward Collision Warning, Autonomous Emergency Braking, Blind Spot Detection, and more.

Q3. How much range does the Tata Nexon EV (ADAS version) have?

• Medium Range (MR): Up to ~325 km (30 kWh battery).
• Long Range (LR): Up to ~465 km (40.5 kWh battery).
• The real-world range could range from 250 to 400 km.

Q4. How does the Nexon EV compare to competitors like the MG ZS EV and the Mahindra XUV400?

The Nexon EV is the cheapest ADAS-enabled EV, whereas the MG ZS EV is more powerful and larger, and the Mahindra XUV400 offers price-conscious rates without the ADAS feature.

Q5. Is the Tata Nexon EV a worthwhile purchase in 2025?

Yes. With ADAS, premium interiors, robust performance, and competitive pricing, the Nexon EV is a future-proof SUV and one of India’s best value-for-money EVs currently.