Introduction

The Tata Harrier EV represents a bold foray by Tata Motors into the premium electric SUV segment. Positioned as the flagship electric SUV, it combines Tata’s SUV legacy with the latest EV technology, aspiring to set new benchmarks in performance, design, and sustainability in India’s growing electric mobility space.

Shaping India’s EV Market in 2025:

• Harrier EV represents Tata’s intent to expand its EV offerings beyond compact SUVs.

• Expected to lead the premium SUV EV segment, influencing competitors and market trends in turn.

• Supports India’s EV Adoption Targets with High-Range, Long-Distance Capable Electric SUV.

Combination of Luxury, Performance, and Technology:

• Luxury: Premium interiors, high-end infotainment, and advanced comfort features.

• Performance: Powerful dual-motor AWD options, quick acceleration, and smooth torque delivery.

• Technology: Connected car features, innovative ADAS systems, regenerative braking, and next-gen EV platform.

Design & Exterior Appeal

The Tata Harrier EV is the perfect blend of Tata’s bold SUV DNA with futuristic electric vehicle design cues. While retaining much of the Harrier’s muscular presence, the EV version adds to aerodynamics, modern lighting signatures, and intelligent styling tweaks to improve efficiency and elevate its premium appeal.

Closed aerodynamic front grille for better efficiency:

• Unlike the more traditional Harrier, the EV’s grille is partially closed to reduce drag and improve aerodynamics.

• Improves battery efficiency and extends driving range.

Sleek LED DRLs and connected tail-lamps:

• Signature LED DRLs give the SUV a modern, tech-forward face.

• Tail-lamps are joined by a full-width LED bar for a dramatic night-time appearance.

• Improves visibility while underlining the futuristic design of Harrier EV.

Sculpted bumpers with sporty accents:

• Aggressively styled front and rear bumpers for premium sporty appeal.

• Coupled aerodynamic sculpting reduces wind resistance.

• Adds to the dynamic and robust SUV stance.

Aero-optimized alloy wheels:

• Designed for EV efficiency with no compromise on rugged SUV looks.

• Lightweight construction helps decrease unsprung mass for better handling.

• The LED strip visually adds a modern, premium feel to the Harrier EV.

Muscular stance with high ground clearance:

• Retains the bold road presence of the petrol/diesel Harrier.

• High ground clearance ensures comfort on Indian roads and highways.

• Wide wheel arches and a flared design accentuate its SUV dominance.

Interior & Cabin Technology

The cabin of the Tata Harrier EV combines premium luxury with the latest technology to provide comfort for passengers alike. Each detail promises to elevate the EV experience, from advanced infotainment to ergonomic seating, making it a true flagship SUV interior.

Extensive touchscreen infotainment (12–13 inch)

• The central touchscreen supports navigation, media, smartphone integration, and EV-specific features.

• An intuitive interface with clear graphics makes it easy to use even while driving.

Fully digital instrument cluster with EV-specific information:

• Displays speed, battery state-of-charge, energy consumption, range, and regenerative braking data.

• Customizable layouts for a driver-centric experience.

Premium upholstery and panoramic sunroof:

• Top-quality leatherette or leather seating with optional contrasting stitching.

• The panoramic sunroof adds openness and a premium feel to the cabin.

Ventilated seats and wireless charging:

• Front seats are ventilated for comfort in hot climates.

• The wireless charging pad for smartphones enables convenience without clutter.

Advanced ADAS & connected car tech:

• Integrated ADAS features include lane assist, adaptive cruise control, and automatic emergency braking.

• iRA 2.0 provides connected car technology, remote real-time monitoring, remote commands, and OTA software updates.

Spacious and ergonomic layout:

• Clever storage compartments for everyday convenience.

Multi-zone climate control:

• Guarantees consistent comfort for both front and rear passengers.

• EV-specific energy-efficient climate management helps preserve battery range.

Platform & Performance

The Tata Harrier EV is based on Tata’s advanced Gen-2 EV architecture, derived from the Omega platform and designed for efficiency and performance. The platform will support multiple powertrain configurations to ensure a smooth, responsive drive with instant torque, improved handling, and the high safety standards typical of Tata SUVs.

Battery options: 60–80 kWh (expected):

• Different battery sizes for balancing range and performance.

• Supports long-distance driving with minimal range anxiety.

Powertrain: 2WD & AWD options:

• Single-motor 2WD offers efficiency and affordability.

• Dual-motor AWD provides improved performance, better traction, and added off-road capability.

Power output: 150–220 kW (expected):

• Provides instant torque for brisk acceleration.

• Suitable for highway cruising and city driving.

0–100 km/h: ~7–8 seconds (expected):

• Competitive acceleration for a mid-size electric SUV.

• Balances performance with energy efficiency.

Smooth PMS motors for efficiency:

• Permanent magnet synchronous motors are designed to deliver precise power.

• Improves the overall drivetrain efficiency and regenerative braking effectiveness.

EV-specific suspension tuning:

• Optimized for weight distribution and battery placement.

• Provides a comfortable ride with no loss in handling and stability.

Regenerative braking & drive modes:

• Various levels of regenerative braking for energy recovery.

• Drive modes: Eco, Normal, and Sport offer different performance and energy usage.

Range & Charging

The Tata Harrier EV is targeted to offer long-range capability and flexible charging solutions for both intra-city commuters and highway travelers. It features advanced battery management and fast-charging technology to minimize downtime and maximize everyday convenience.

Expected range: 500–600 km (MIDC):

• High-capacity battery options enable long-distance travel on a single charge.

• An optimized powertrain guarantees efficiency without sacrificing performance.

Fast-charging: 10–80% in ~30–40 minutes:

• Support for DC fast-charging to enable quick top-ups during road trips.

• Reduces waiting times, increasing the overall usability of EVs.

V2L & V2H support:

• Allows the SUV to power external devices, small appliances, or even home circuits.

• Adds versatility and is instrumental during outdoor trips or emergencies.

Battery pre-conditioning for fast charging:

• Warms up the battery before charging to reach an optimal temperature.

• Ensures faster charging without sacrificing the battery’s lifespan.

Smart energy management:

• Energy is optimized by onboard systems that account for driving conditions, terrain, and climate.

• Regenerative braking helps extend the driving range.

Charging infrastructure compatibility:

• Compatible with public DC fast chargers and home AC charging units.

• Supports Tata’s growing EV charging network across India.

Safety & ADAS

The Tata Harrier EV keeps passenger safety at the forefront through a mix of advanced structural design, active and passive safety features, and next-generation driver-assistance systems. Tata is committed to robust safety, hence making the Harrier EV both reliable and secure in its class of premium EV SUVs.

Level 2 ADAS (Advanced Driver Assistance Systems):

• Includes Automatic Emergency Braking.

• Provides driver confidence and minimizes fatigue on long drives.

Multiple airbags & high-strength EV architecture:

• The front, side, and curtain airbags protect against collisions.

• Rigid EV chassis designed to absorb impact and protect the battery pack.

Electronic Stability Control (ESC) & Traction Control:

• Provides stability on roads in difficult driving conditions.

360-degree camera & blind spot monitoring:

• Provides a complete view of surroundings for safer parking and lane changes.

• Warns the driver of obstacles and vehicles in blind spots.

Collision mitigation & driver alert systems:

• Forward collision warning detects potential impacts and warns the driver.

• Driver drowsiness detection ensures safer long-distance travel.

Tata’s proven 5-star safety DNA:

• Draws lessons from earlier Harrier and Tata SUVs with their top-notch crash-test ratings.

• Melds advanced EV safety features with classic SUV toughness.

Technology & Smart Features

The Tata Harrier EV promises a connected, intelligent, and convenient driving experience. Every feature, from AI-powered systems to innovative regenerative modes, is integrated to enhance efficiency, safety, and overall comfort, making the Harrier EV a truly next-generation electric SUV.

iRA 2.0 connected car technology:

• Vehicle monitoring and control in real-time through a smartphone app.

• Over-the-air updates with new features.

AI-powered driver assistance:

• Learns driving habits to optimize energy consumption and driving comfort.

• Enhances safety with predictive alerts and adaptive control features.

Innovative regenerative braking modes:

• Multiple levels of energy recovery to extend range.

• Allows for one-pedal driving in urban conditions.

Remote climate control with App:

• Pre-cool or preheat the cabin before the drive.

• Energy-efficient temperature management that helps conserve battery life.

Route and charging optimization:

• Suggests the best routes considering battery range, traffic, and charging points.

• Helps plan long-distance trips without range anxiety.

Wireless smartphone integration:

• Supports Android Auto and Apple CarPlay.

• Facilitates seamless connectivity for navigation, media, and calls.

In-car voice assistant:

• Allows hands-free operation of infotainment and vehicle controls.

• Enhances convenience and safety while driving.

Variants & Pricing

Tata will competitively position the Harrier EV in the premium electric SUV segment by offering it in multiple variants to suit various customer requirements. With an appropriate combination of performance, range, and luxury features, the Harrier EV will appeal to both urban buyers and long-distance travellers.

• Expected Price Range: ₹27–35 lakh (ex-showroom)

• Situated above the Tata Nexon EV and Curvv in the EV lineup.

• Prices vary by battery size, drivetrain, and feature pack.

Variants:

• Medium-range variant: offering balanced performance and efficiency, ideal for city driving and occasional highway usage.

• Long-range variant: larger battery for extended range, useful in case of frequent long-distance travelling.

• AWD premium variant: Dual-motor all-wheel-drive with the highest performance and advanced features.

Feature differentiation among variants:

• The higher trims get a panoramic sunroof, ventilated seats, premium upholstery, and advanced ADAS features.

• Lower trims still offer essential EV tech, safety, and connected car features.

Launch timeline:

• Coming in 2025, possibly in the second half of the year.

• This may align with the current growth of EV infrastructure and competitor releases.

Positioning:

• The Harrier EV is Tata’s flagship electric SUV, which marries luxury and performance with cutting-edge EV technology.

• It targets buyers looking for a more premium EV experience in India’s growing electric SUV segment.

Competition

The Tata Harrier EV enters a rather competitive mid-to-premium electric SUV segment in India, with several upcoming and existing EVs. The Harrier EV’s combination of range, luxury, and advanced features places it firmly among rivals.

Hyundai Creta EV:

• Upcoming premium electric SUV from Hyundai with an expected city-focused range and modern features.

• Harrier EV offers more extended range and larger SUV proportions.

Mahindra XUV.e8:

• Mid-size electric SUV with performance-focused specs from Mahindra.

• Tata Harrier EV offers a more premium interior and connected features.

MG Marvel X:

• Large electric SUV featuring advanced technology along with premium styling.

• Harrier EV rivals better in India on localization, service network, and Tata reliability.

BYD Atto 3 facelift:

• Compact-to-mid-size electric SUV with strong battery and tech features.

• The Harrier EV comes with a larger size, more interior space, and an SUV-focused design.

Upcoming Kia Carens EV:

• Expected to reach India as a family-based electric SUV.

• The Harrier will likely have the highest range, AWD performance, and premium interior features.

Competitive advantage of the Harrier EV:

• Long-range variants offering 500-600 km ranges.

• AWD and dual-motor options for performance-oriented buyers.

• Advanced ADAS and connected tech with iRA 2.0.

• Support from Tata’s established service network and EV infrastructure.

Who Should Buy

The Tata Harrier EV is designed to attract the buyers of premium SUVs who seek a blend of luxury, performance, and the latest electric vehicle technology. The features, range, and safety systems of this car are suitable for a wide range of users, including families and tech-savvy urban professionals.

Families in pursuit of the best electric SUV:

• Spacious cabin with ample leg room and headroom for all passengers.

• Advanced safety features on family trips.

Long-distance EV travelers:

• Large-capacity battery, expected range 500-600 km, to support highway and intercity trips.

• Fast charging capability reduces downtime during road trips.

Tech and feature enthusiasts:

• iRA 2.0 Connected Car Technology, AI-Powered Driver Assistance, and Multiple ADAS Features are an Appealing Combination to Tech-Savvy Buyers.

• Intelligent regenerative braking and energy management enhance the driving experience.

Performance-oriented SUV buyers:

• AWD and dual-motor variants offer better traction, acceleration, and handling.

• Various drive modes, Eco, Normal, and Sport, enable customization based on driving conditions.

Buyers looking for Tata reliability:

• Overarching Tata brand reputation, trusted for SUV build quality and safety DNA.

• Strong service network, growing EV infrastructure in India.

Conclusion

The Harrier EV will redefine the premium electric SUV segment in India by 2025, promising long-range capability, advanced technology, luxurious interiors, and robust performance. As its flagship electric offering, the Tata Harrier EV is a perfect blend of innovation, safety, and style, designed for city commuting and long-distance travel, making it an ideal option for modern Indian SUV buyers.

Benchmark in premium EV SUVs.

• It sets new standards in the mid-to-premium segment for range, technology, and safety.

• Mix of luxury, performance, and technology.

• Offers premium interiors, advanced connected car features, and multiple drive modes for personalized driving.

Versatile and practical:

• Suitable for families, tech enthusiasts, and long-distance travelers.

• AWD and dual-motor options provide better driving dynamics.

Tata’s trusted reliability

• Builds on Tata’s SUV legacy with proven safety, a strong service network, and growing EV support infrastructure.

Shaping India’s EV future:

• Contributes to the e-mobility in India and demonstrates Tata’s commitment to sustainable yet high-performance vehicles.

FAQs

When will the Tata Harrier EV launch in India?

Expected to be launched in 2025, probably during the second half of the year.

What will be the expected price of the Tata Harrier EV?

The price is expected to be in the range of ₹27-35 lakh ex-showroom, depending on the variant and features.

What is the range of the Tata Harrier EV?

Has an expected range of 500-600 km on a single charge (MIDC).

Will the Tata Harrier EV have AWD options?

Yes, dual-motor AWD variants are expected for better performance and traction.

Is the Tata Harrier EV suitable for inter-state travel?

Absolutely; it is well-suited for highways and long-distance trips thanks to its high-capacity battery, fast charging, and intelligent energy management.

What are the key features of the Tata Harrier EV?

Premium interiors, panoramic sunroof, iRA 2.0 connected tech, ADAS Level 2, multiple drive modes, and V2L/V2H support.

How does the Tata Harrier EV fare against its competitors?

Offers a better range, AWD performance, tech, and Tata’s trusted service network than the Hyundai Creta EV, MG Marvel X, Mahindra XUV.e8, and BYD Atto 3 facelift.