Introduction

Tata Motors is all set to disrupt the Indian automobile segment yet again with its new SUV-coupe offering, the Tata Curvv. Initially showcased as a concept in 2022, the Curvv is positioned to close the gap between fashion-forward city SUVs and next-generation EVs. With its aggressive coupe-inspired design, contemporary features, and the guarantee of two powertrain alternatives (EV and ICE), it has already created enormous hype among car buffs and industry observers. Now, with new spy images emerging from Indian roads, the Tata Curvv Spy Shots appear nearer than ever to going into production.

Background: new spy photos appearing on Indian roads

• New spy photos show the near-production version of the Tata Curvv undergoing testing under thick camouflage.
• Major design features like the coupé-style roofline, signature LED Daytime Running Lights, and sporty posture can be seen beneath the covering.
• Road testing suggests Tata is nearing final development stages, suggesting a 2025 launch plan.

Why it matters to Tata’s EV + ICE strategy

• Tata Curvv will be a twin-platform model, initially coming to market as an EV and following with petrol/diesel engine configurations.
• Powers Tata’s leadership position in the EV space, supplemented by the Nexon EV and future Harrier EV.
• In ICE guise, it competes with Hyundai Creta, Kia Seltos, and Toyota Hyryder in the mid-size SUV segment.
• Demonstrates Tata’s focus on design innovation with a coupe-SUV design, unprecedented in this price bracket.
• Places Tata as an innovative automaker between the EV migration and mass-market ICE appetite.

Design Details from Spy Shots

The new spy photos of the Tata Curvv provide us with a closer glimpse at the way the production version is coming together, and it’s evident that Tata is holding on tight to the futuristic design language revealed in the concept. The Curvv boasts a sporty coupe-SUV profile that immediately differentiates it from traditional boxy SUVs in the class. Slim LED daytime running lights are placed high up on the bonnet line, and the angular front fascia with a closed grille look (particularly for the EV model) provides it with a cutting-edge feel. Combined, they convey a sense of premium, new-age styling that will find favor with urban SUV customers.

Rear profile: tandem tail lamps, sporty stance

• Spy photos show a continuous LED light bar extending across the tailgate, imparting a premium and advanced look to the back.
• The raked roofline flows into a sharp rear spoiler, underscoring the coupe look.
• The broad stance and sculpted bumper look contribute to a sporty road presence.

Wheels, road presence, and ground clearance

• The test mule is seen sporting multi-spoke alloy wheels, supposedly 17–18 inches in diameter.
• Abundant ground clearance guarantees SUV usability, which is perfect for Indian roads.
• The Curvv’s spacious body and elevated height guarantee a powerful road presence, which is on par with mid-size SUV competitors such as the Creta and Seltos.

Comparison with the concept model revealed earlier.

• The actual model keeps the majority of the design DNA of the 2022 Curvv concept, particularly the coupe roofline and distinctive lighting cues.
• Certain concept-specific futuristic touches, such as frameless mirrors and flush door handles, are diminished for functionality.
• Overall, production-ready Curvv reconciles concept-inspired bravado with day-to-day usability.

Interior Expectations

Although the spy images have not shown us much of the interior as yet, Tata’s recent design trend and previous leaks give us a pretty good idea about what awaits us in the Curvv’s cabin. The SUV-coupe will probably get a dual-screen arrangement, with a big infotainment screen flanked by a completely digital driver’s cluster, along the lines of the new Harrier and Safari. Soft-touch premium upholstery is likely to push cabin quality higher, while a panoramic sunroof will enhance the light and contemporary ambiance of the interiors.

Safety features: ADAS, six airbags, 360-degree camera (Likely)

• Advanced Driver Assistance Systems (ADAS) might be available, building on Tata’s drive towards premium-grade safety features in its new generation vehicles.
• Regular safety equipment could comprise 6 airbags, ABS with EBD, and traction control.
• A 360-degree camera system and blind-spot monitoring are also on the cards, boosting driver confidence.

Interior space advantage of the coupe-SUV design

• Even with the sloping roofline, Tata is likely to maximize rear headroom through smart packaging.
• The long wheelbase design should provide generous legroom for second-row occupants.
• The coupe-SUV design can also release boot space over and above traditional compact SUVs, and this should appeal to families.

Powertrain Options

The Tata Curvv will be launched first as an electric SUV, to be followed subsequently with internal combustion engine (ICE) variants to target a broader consumer base. ICE customers will be offered a 1.2L turbo-petrol motor and a 1.5L diesel engine, both optimized for efficiency and city-centric performance. These motors will place the Curvv in the middle-weight segment alongside the Hyundai Creta, Kia Seltos, and Toyota Hyryder as direct competitors.

Tata Curvv EV variant – range, charging, battery pack (speculation-based)

• Anticipated to be built on Tata’s Gen 2 EV platform, enabling larger battery packs compared to the Nexon EV.
• Likely driving range: 450–500 km on full charge, placing it amongst most mass-market competitors.
• Fast-charging support likely, with 10–80% charging time under one hour.
• It can also feature vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) charging capability.

Market positioning against Tata Nexon EV, Harrier EV

• The Curvv EV will be positioned above the Nexon EV in Tata’s hierarchy, with more room, range, and upmarket features.
• It will be below the future Harrier EV in size and price, aiming at the mid-size SUV consumer.
• This positions the Curvv as Tata’s bridge model, providing consumers with a choice between entry-level and premium electric vehicles.

Launch Timeline

The Curvv has been seen on Indian roads several times in thick camouflage, which is a strong sign that Tata is pushing the vehicle through sophisticated test stages. Design element refinement, production-ready body panels, and mule test car appearances indicate that the SUV-coupe is moving ever closer towards mass production. Tata is aligning the Curvv’s launch with its larger EV and SUV plan, which makes it one of the most eagerly anticipated 2025 releases.

Anticipated mid-to-late 2025 launch

• Industry sources suggest the EV model coming in initially, possibly around mid-2025.
• ICE variants could arrive later in the same year, providing Tata with a staggered launch plan.
• The staggered rollout could aid Tata in targeting early EV adopters and conventional SUV customers.

Likely to be priced between Rs 15–25 lakh (variant dependent)

• EV version likely to begin around Rs 18–20 lakh, extending up to Rs 25 lakh for higher trims.
• ICE variants may be offered at a lower price point, beginning around Rs 15–16 lakh.
• Competitive pricing will place it in competition with the Hyundai Creta, Kia Seltos, MG ZS EV, and prospective Hyundai Creta EV.

Competitor Check

The Tata Curvv will enter the most competitive SUV space in India and will compete against EV as well as ICE competitors. When it comes to electric, it will compete against the soon-to-be-launched Hyundai Creta EV and Kia Seltos EV, both of which are also likely around the same window of launch. In the EV segment, it will also compete with incumbents such as the MG ZS EV and BYD Atto 3, which already lead the premium mid-size EV SUV segment.

Market Impact

The Tata Curvv is slated between the Nexon EV and the forthcoming Harrier EV. The Curvv will occupy a vital space in the mid-size SUV segment while providing customers with a premium and stylish option. With twin powertrain offerings and a coupe-SUV future-style design, the Curvv has the potential to help Tata further consolidate its leadership in electric and ICE markets.

Indian consumer appeal of coupe-SUV styling

• Coupe-SUV styling is yet to be mass-marketed, allowing Tata a competitive advantage.
• Younger car buyers who want sporty styling with SUV utility will appreciate the Curvv.
• Its sleek, cutting-edge appearance will make it stand out within a congested SUV market filled with boxy shapes.

Strategic relevance for Tata Motors in 2025

• Positions Tata as a leader in coupe-SUV design at an affordable price, a look typically reserved for luxury brands.
• Aids Tata to be ahead of the competition in EV transformation, yet still maintain the ICE market share.
• Enhances Tata’s SUV leadership through a new choice between Nexon and Harrier/Safari.
• Demonstrates Tata’s increasing ability to marry innovation, safety, and affordability into a single offering.

Conclusion

The newest spy photos of the Tata Curvv affirm that the SUV-coupe is slowly moving towards its production launch. With dual powertrain options, premium features, and a new coupe-like silhouette, it may redefine customer expectations in its segment. If it launches on schedule in 2025, the Curvv can be the turning point year for Tata Motors as it confirms its dominance in EVs while extending its grip on the ICE market.

FAQs

1. When is Tata Curvv likely to be launched in India?

Tata Curvv is likely to be launched in mid-to-late 2025, with the EV model coming first, followed by petrol and diesel models.

2. Will there be both EV and petrol options of the Tata Curvv?

Yes, Tata will likely sell the Curvv in two powertrain versions: a full electric model and conventional petrol/diesel ICE versions to appeal to a broad customer base.

3. What will be the price of Tata Curvv in 2025?

The cost of the Tata Curvv is expected to vary between Rs 15 lakh and Rs 25 lakh, based on variant and powertrain, making it competitive against competitors such as Hyundai Creta and Kia Seltos.

4. What is the comparison of Tata Curvv with Hyundai Creta and Kia Seltos?

The Curvv stands out with a coupe-SUV body, cutting-edge technology, and the availability of an EV version, while Creta and Seltos are available as conventional ICE now and future EV models with standard styling as of yet. It seeks to blend style, functionality, and eco-friendliness.

5. What range will the Tata Curvv EV have?

According to rumors and Tata’s Gen 2 EV platform, the Curvv EV promises to deliver a driving range of 450–500 km on a single charge, which will make it one of the prominent players in the mid-size EV SUV segment.