Introduction

In a climactic twist, MG Motor has opened the floodgates for India’s electric vehicle (EV) market with the new MG Windsor EV. This outstanding model not only wins the hearts of Indian buyers but also leaves behind the previous leader, the Tata Nexon EV, and has become the leader in the sales of electric cars in India.

Looking at automobile sales in October 2024, the newly launched MG Windsor EV model became the number one on the chart with 3,116 units sold, leaving behind Tata Punch EV and MG ZS EV.

This milestone should therefore be attributed to the steady market demand and customer trend for the MG Windsor EV, in addition to MG Motor’s viable methods of product positioning and differentiation through innovation derived from their pricing strategies.

In this article, let’s explore the specifics of the MG Windsor EV to discover how it stands out from its counterparts and why it has become Indians’ favourite Electric Vehicle.

Overview of MG Windsor EV

First unveiled in September 2024, the MG Windsor EV has gained popularity in India very fast. So if area range, affordability, and sophisticated performances are the priorities for those who seek a stylish, useful, and effective electric car, then the Kantega EV62 is a perfect medium-range solution.

Price and Variants

One of the curious aspects of the MG Windsor EV is its price. The car, which goes for between ₹9.99 lakh and ₹11.99 lakh under the BaaS (Battery-as-a-Service) model, has to be one of the cheapest electric cars to own now.

The standard model begins at ₹13.50 lakh, while the top-end trim of the car is priced at ₹15.50 lakh (Ex-Showroom). The Windsor is available in three variants: These together can be applied for Excite, Essence, and Exclusive stores and all kinds of customers.

Battery and Powertrain

The Windsor EV is driven by a single electric motor that delivers 134 horsepower as well as 220 Nm of torque. The car is powered by a 38 kWh lithium-ion phosphate battery pack with a driving range of 332 km per single charge. It is perfect for office-to-home daily travel as well as for occasional getaways making the MG Windsor EV an applicably suitable car for Indian families.

Design and Features

The MG Windsor EV is not as daring as some of the other electric cars out there, but its somewhat extravagant design should attract city drivers. The MG Windsor EV has been designed with a multi-volume concept to offer valid interior space while still appearing small enough to negotiate city traffic.

Internally the MG Windsor EV offers a large cabin that has been filled with all the necessary technologies. The main focus is on a spacious 15.6-inch touch screen for the climate and multimedia control system which will include Android Auto and Apple CarPlay.

It also features a full digital instrument cluster while the steering wheel is wrapped in leather and the car is fitted with an enormous glass roof.

• Alfa Romeo branded 9-speaker sound system
• Fixed Full Aero lounge rear seats with 135 degrees reclining.
• Surround-view cameras for aiming at the parking.
• Infinity 9-speaker sound system
• Aero lounge rear seats with 135-degree recline
• 360-degree camera system for enhanced parking assistance

The Windsor EV comes equipped with critical safety features as standard including six airbags, electronic stability control, auto hold assist, TPMS, and EPB. They make the car serviceable to families’ needs while at the same time offering protection to those using it.

MG Windsor EV’s Success

It might sound counterintuitive, but one of the primary reasons for the successful Windsor EV is its BaaS product. This system also enables customers to choose a battery subscription plan, which costs much less than the car’s initial price.

In this plan, customers pay ₹3.5 per kilometer for battery usage which makes it a feasible one for those having limited running. The establishment of the BaaS concept has allowed MG Motor to introduce the MG Windsor EV at a low price which presents the company as a serious competitor for more expensive counterparts in the market.

MG Windsor EV vs. Tata Nexon EV

Since its launch, the Tata Nexon EV has been the number one selling electric car in India for quite some time. But now, the Windsor EV has stolen that title from the Nexon, selling thousands of cars in its first month alone. NEXON EV dropped to fifth place in November 2024 as MG Motor sold 3,116 units of Windsor EV in October 2024.

Such a shift in the market dynamics has been greatly made possible by MG Motor because of its capacity to produce a car model that suits the changing trends in the automobile market in the country. Thanks to its affordable price, a large range of cars, and the availability of impressive facilities, the MG Windsor EV has become an attractive model.

But the Tata Nexon EV could be considered a worthy rival of the MG Windsor EV, it has some differences in terms of technology though. First, the use of high-quality materials like glass instead of plastic, enhanced and bigger infotainment system, large battery capacity, and rustproof aluminum bonnet are the advantages that make an MG Windsor EV impressive in comparison with its competitors.

MG Windsor EV’s Sales Success

MG Motor has effectively been able to record an outstanding YoY sales growth of 37.92% and this growth can attributed to the sales of a number of products such as the MG Windsor EV.

The brand-new car also posted its highest monthly sales tally and was propelled by 70,450 units sold in October 2024. This is a sure sign of the increased market acceptance of the MG Windsor EV and the brand’s increasing acceptance in the Indian electric vehicle market.

Why the MG Windsor EV is the Best Choice for Indian Consumers

Affordability

The MG Windsor EV is quite affordable mainly with the use of the BaaS (Business as a Service) model. That makes it more affordable than most other electric cars such as the Tata Nexon EV and the MG ZS EV which are generally pricier.

Performance and Range

The MG Windsor EV is equipped with a 38 kWh battery pack, which allows covering 332 km on a single charge – which is quite suitable for an average Indian driver. The car’s performance is also impressive it has a feature that allows you to switch from Eco, Normal, and Sport mode for a unique drive.

Advanced Features

Right from the 15.6-inch touchscreen for infotainment to the smooth leather-wrapped steering wheel all deserve a spectacular mention as the MG Windsor EV offers state-of-the-art technologies to make sure the drive is comfortable, connected, and safe.

Safety

Safety is well catered for in this car with 360 cameras, electronic stability control, and eight airbags for the driver and his/her passengers.

Environmental Impact

It becomes necessary to adopt electric cars as a result of the increasing number of environmentally sensitive customers. The MG Windsor EV means consumers will be able to enjoy an automobile that is more sensitive to the environment compared to the normal petrol or diesel engine car.

Conclusion

The latest MG Windsor EV sliced off the Tata Nexon EV to become India’s number one electric car. That’s why the popularity of this electric vehicle is explainable: attractive price, a wide range of models, contemporary design, and innovative functionalities.

If you are in search of electric cars which are family cars, or if you are planning to use cars daily for city commute, then without a doubt, MG Windsor EV is on the list of best electric cars that are available in India at the present. Want to know more about the future trends of electric vehicles in India, then Click here.

Disclaimer: The information regarding the cost and technical characteristics presented in this article refers to November 2024. Kindly, use the official MG Motors website or contact the nearest sales dealers for detailed and relevant data regarding the MG Windsor EV.

FAQs

1. What is the price of this new sedan’s MG Windsor EV?

The MG Windsor EV costs between ₹13.50 lakh to ₹15.50 lakh according to variant. BaaS or Backend as a Service means that initial investment is lower It can start as low as ₹9.99 lakh.

2. Where is the MG Windsor EV positioned?

The MG Windsor EV has an effective battery range of 332 km which means you can use it for daily work and weekend trips.

3. How quick is the MG Windsor EV?

Coupled with the above, the MG Windsor EV is fitted with an electric motor that delivers 134bhp suffices to offer a spirited and smooth drive. The car’s performance is enhanced with four driving modes: Eco, Eco+, Normal, and Sport.

4. What safety measures does the MG Windsor EV have?

Safety features of the MG Windsor EV include; six airbags, a 360-degree camera, electronic stability control, TPMS, and much more to ensure maximum safety for the consumers.

5. What is the BaaS option for the MG Windsor EV?

BaaS or Battery as a Service entitles customers to get a battery subscription which brings down the cost of the car to a large extent and the price per kilometer comes to ₹3.5.