Introduction

Mahindra Thar has been the quintessential badge of ruggedness and freedom on Indian roads. From busy city roads to the rugged Himalayan landscapes, the Thar has emerged as India’s most legendary off-roader. Popular for its aggressive look, rugged power, and go-anywhere spirit, it has caught the imagination of travelers, enthusiasts, and commuters alike. Today, in 2025, Mahindra is reimagining this legend for the modern era — introducing the Thar EV, a lifestyle SUV that incorporates the same unbreakable spirit and pairs it with world-class electric technology. This is not a car; it’s the next iteration of fusing tradition and innovation, offering adventure enthusiasts an opportunity to taste freedom with zero emissions.

Why electrification of the Thar in 2025

• Higher fuel prices and tighter emissions regulations make EV uptake imperative.
• Indian buyers are opting for sustainable but potent mobility solutions.
• Thar’s electricification injects adventure driving into the clean mobility revolution.
• Mahindra’s entry solidifies India’s position in the global EV SUV segment.

Mix of rugged design + green mobility

• Has the Thar’s classic muscular posture and off-road DNA.
• Introduces futuristic EV features, including connected technology and digital upgrades.
• Delivers environment-friendly adventures without sacrificing thrill.
• Ideally balances lifestyle, performance, and sustainability for today’s driver.

Mahindra Thar EV Price in India 2025

Mahindra Thar EV, the country’s first electric off-road lifestyle SUV, is likely to be launched in late 2025. Priced at a starting ex-showroom tariff between Rs 20 lakh and Rs 25 lakh, it will combine Mahindra’s go-anywhere off-road heritage with new-generation electric mobility.

Expected / Official Price Range:

• Ex-showroom price: Rs 20 lakh – Rs 25 lakh
• On-road price (Delhi): Around Rs 22 lakh – Rs 27 lakh
• Variants: Will most likely come with 4WD and 2WD variants
• Launch Date: Targeted for late 2025

Price Considerations with Subsidies on-road:

• FAME-II Subsidy: Entitled to government incentives of the center, which could slash the price by a maximum of Rs 10,000 for each kilowatt hour of battery capacity
• State-Level Incentives: Incentives in states such as Delhi and Maharashtra may further reduce the on-road price
• GST Benefits: A Possible cut in GST rates for EVs may decrease the price of the Thar EV further
• Exchange Offers: Potential exchange offers for current Thar or Mahindra SUV owners

Comparison with Petrol/Diesel Thar and Rival EV SUVs:

Key Specifications & Features

The Mahindra Thar EV balances Mahindra’s tough heritage with advanced electric technology. Focusing on performance, range, and contemporary features, the Thar EV promises to provide an unmatched driving experience.

• Projected between 60 kWh and 80 kWh
• Around 400–500 km full charge, depending on battery capacity and driving conditions
• 0 to 80% in 30 minutes using fast charging; full charge in around 6–8 hours using standard home charging
• Supports DC fast chargers and AC home chargers.

Top Speed and Off-Road Capability

• Expected to be close to 150 km/h

Off-Road Capabilities:

• Around 226 mm
• Around 36.1 degrees
• Around 41.7 degrees
• Up to 650 mm
• Snow, Mud, and Sand for better off-road capability
• Heavy-duty suspension system for challenging terrain

Performance & Driving Experience

• The Mahindra Thar EV is a tradition of strong off-roading with contemporary electric technology. The Thar EV offers a unique blend of power, agility, and comfort.

City Driving vs. Highway and Off-Road Capability

• The electric powertrain of the Thar EV provides comfortable and silent driving, making urban driving efficient and enjoyable. Its small size facilitates comfortable turning in heavy traffic.
• On highways, the Thar EV offers stable and comfortable driving at high speeds, providing a sense of security. Its regenerative braking system improves efficiency and minimizes wear on conventional braking parts.
• With a 4WD setup and terrain-oriented drive modes, the Thar EV’s dominance in challenging off-road terrain comes as no surprise. Electronic locking differentials and hill descent control deliver improved traction and stability on uneven terrain.

Acceleration and Smooth Ride Quality

• Immediate delivery of torque from the electric motor translates into eager acceleration and commendable throttle response.
• Accurate Handling: The Thar EV’s suspension system strikes a balance between comfort and control, ensuring precise handling on both smooth and rough roads.

Suspension and Braking for Adventure

• The Thar EV boasts a robust suspension system, designed to tackle various terrains, ensuring stability and comfort on off-road adventures.
• Regenerative Braking: A Regenerative braking system not only captures energy while braking but also helps in retaining vehicle control while descending a slope.

Charging & Battery Options

The Mahindra Thar EV has been designed to offer charging flexibility, suitable for both urban and off-road adventures. As battery technology and infrastructure improve, Thar EV customers can look forward to a hassle-free charging experience at home or on the move.

Home Charging vs. Fast-Charging Capabilities

• Standard AC Charging: Uses a 7.2 kW charger, usually installed at home.
• Charging Time: Approximately 8.7 hours to fully charge a 59 kWh battery; 11.7 hours for a 79 kWh battery.
• Cost: The off-peak tariff is around Rs 6–Rs 8 per unit, making it a cost-effective option.
• DC Fast Charging: Supports 50 kW DC charging stations.
• Charging Time: 0–80% in around 50 minutes.
• Cost: Public DC fast charging costs Rs 18–Rs 22 per unit.

Battery Life Expectancy and Warranty

• 3 years or 60,000 km: Minimum of 85% State of Health (SOH).
• 3 to 7 years or 60,000 to 140,000 km: Minimum of 75% SOH.
• More than 7 years or 140,000 km: Minimum of 70% SOH.
• First Owner: For up to 10 years or 200,000 km, whichever occurs earlier.
• Second Owner: The warranty for the remaining balance period remains in effect.

Charging Cost vs. Diesel/Petrol Fuel Cost

• Home Charging: About Rs 206 for a 20%–80% top-up.
• Public DC Fast Charging: approximately Rs 412 for charging from 20% to 80%.
• Diesel: around Rs 9–Rs 10 per km.
• Petrol: around Rs 7–Rs 8 per km.
• EV charging offers significant cost savings compared to conventional fuel, particularly when utilizing home charging during off-peak hours.

Mahindra Thar EV vs Competitors

The Mahindra Thar EV is being launched with contemporary electric features.

Comparison with Brands

• Positioned to be lower priced, emphasizing small city mobility with possible off-road performance.
• Offers a premium electric SUV experience with high-end features and an extended range, suitable for both city and highway use.
• BYD Atto 3: Aims for city commuters with its new-age design and features, with a competitive range and charging time.

How Mahindra’s Rugged Brand Identity Gives Thar EV an Edge

• Heritage of Off-Road Capability: The image of Mahindra as a maker of robust and capable off-road vehicles gives confidence in the performance of the Thar EV on rugged terrains.
• Well-Set-Up Service Network: A large service and dealership network ensures easy access to maintenance and servicing throughout India.
• Brand Loyalty: The established brand name of Mahindra, combined with customer loyalty, gives the Thar EV an appeal among adventure and off-road drivers.

Government Subsidies & EMI Options

The Indian government has introduced several measures to encourage the adoption of electric vehicles (EVs), thereby increasing the availability of the Mahindra Thar EV to the masses. These initiatives include national subsidies under the FAME-II plan, state-level incentives, and low-cost financing options.

FAME-II and State-Level EV Subsidies

Subsidies under FAME-II Scheme: The FAME Phase II scheme provides subsidies to encourage EV adoption. Electric four-wheelers are eligible for incentives based on vehicle type and battery capacity under this scheme.

State-Specific Incentives

• Delhi: Disburses subsidy for the purchase of electric vehicles, as well as exemption from road tax and registration charges.
• Maharashtra: Offers subsidies for the purchase of EVs and exemption from road tax and registration charges.
• Tamil Nadu: Disburses subsidy for electric vehicles and charging facilities, as well as exemption from road tax and registration charges.

Financing and EMI Schemes

• EMI Options: Financing options for the Mahindra Thar EV are available through multiple banks and financial institutions. For instance, EMI plans can be as low as around Rs 46,162 for a month for a loan amount of Rs 22.50 lakh at an interest rate of 8.5% for a term of 60 months.
• Government Schemes: Certain government schemes offer consumers lower interest rates and longer repayment terms for electric vehicle loans, making EVs more affordable for consumers.

Exchange Offers to Existing Owners of Thar or Mahindra SUVs

• Mahindra offers trade-in programs that allow customers to trade in their old vehicle for a new one, such as the Thar EV. The programs provide competitive trade-in incentives, enabling customers to upgrade to a new car with the same or lower monthly payments.
• Loyalty Bonuses: Current Mahindra owners can be offered loyalty bonuses if they buy a new car, such as the Thar EV. For example, specific dealers offer existing customers loyalty bonuses of Rs 30,000 when they upgrade to a new Mahindra car.

Consumer Expectations & Market Impact

The Mahindra Thar EV is ready to change the Indian electric vehicle (EV) market by combining Mahindra’s off-road heritage with contemporary electric technology. This combination addresses the growing demand for sustainable mobility without compromising either performance or design.

Why Indians Will Trust Mahindra Thar EV (Legacy + Brand Loyalty)

• Established Brand Credibility: Mahindra is known for building rugged and dependable vehicles, especially in the SUV market. This credibility is carried over to their EV segment, guaranteeing customers of quality and performance.
• Established Track Record: The Thar has passed several significant milestones, including the sale of more than 2,00,000 units, which serves as proof of its popularity as well as Mahindra’s strength in launching successful models.
• Mahindra’s dedication to customer care and after-sales support cultivates a loyal consumer base, which will ultimately lead to the acceptance of the Thar EV.

Potential to Reinvent the Lifestyle SUV Segment in the EV Market

• Tough Electric Off-Roader: The Thar EV is a marriage of Mahindra’s off-road expertise with the advantages of an electric powertrain, presenting a new offering in the EV market.
• Features like five-door configurations and modular components enhance the vehicle’s practicality and appeal.

Future Roadmap for Mahindra’s EV Lineup

• Mahindra intends to introduce several electric SUVs under its Born Electric Vision by 2030, which include products such as the XUV.e8 and BE.05, targeting different market segments.

Conclusion

The Mahindra Thar EV marks electric mobility in India, blending adventure, responsibility, and the timeless design that has turned the Thar into a legend. The Thar EV technology deliver a driving experience that is environmentally friendly, suitable for enthusiasts and daily drivers alike.

FAQs

How much is the price of the Mahindra Thar EV in India in 2025?

The Mahindra Thar EV is expected to cost between Rs 20 lakh and Rs 25 lakh (ex-showroom), depending on the model and features.

How long does charging take?

• Charging times for the Thar EV will be:
• 0–80%: Around 30 minutes with fast-charging equipment.
• Full Charge: About 60–90 minutes using a standard AC charger.