Introduction

Hyundai has been rapidly expanding its electric vehicle lineup globally, with the IONIQ sub-brand serving as the poster child of its future mobility plan. Having achieved success with models like the IONIQ 5 and IONIQ 6, the automaker is now expanding its EV offerings globally and making them more versatile for various markets. The latest reveal — the Hyundai Concept 3 — is a strong indication of this approach, showcasing a compact SUV-style EV designed to fit below the Creta EV in terms of size and price positioning.

Hyundai’s Global EV Strategy:

• Aimed at electrifying its entire lineup by 2035 in Europe and by 2040 globally.
• Heavy investments in the E-GMP platform and affordable EV architectures for mass adoption.
• Balancing premium flagship EVs (IONIQ 5, 6, 7) with compact, affordable models to target broader audiences.

Unveiling of Hyundai Concept 3:

• First showcased as a design-forward compact EV concept.
• Integrates Hyundai’s Parametric Pixel design language with futuristic styling.
• Represents the brand’s push to develop city-friendly electric SUVs.

Positioning (Future IONIQ 3):

• Expected to launch as IONIQ 3, slotting below the Creta EV.
• It will cater to urban buyers seeking a compact yet premium EV experience.
• The price-conscious segment is addressed without compromising on design and technology.

Design & Exterior of Hyundai Concept 3

The Hyundai company has optimized it with a coupe-like body and aerodynamic design for efficiency, so that the car not only appears cutting-edge but also offers better range performance.

Parametric Design Language with Futuristic Edges:

• Retains Hyundai’s signature Parametric Pixel theme, as seen in the IONIQ 5 and 6.
• Sharp body creases and geometric elements enhance its futuristic identity.
• Clean surfacing for a minimalist yet premium EV look.

Distinctive Lighting Elements:

• Unique LED DRLs are integrated seamlessly into the front fascia.
• Sharp, pixel-inspired tail-lamps give it a strong nighttime signature.
• Sloping roofline and coupe-inspired rear design add sportiness to the compact stance.

Compact Yet Premium SUV Styling:

• Proportions are narrower than those of the Creta EV but wider than those of hatchback EVs.
• Designed to appeal to city customers seeking a compact SUV with premium styling.
• Characterized by strong wheel arches and a higher riding stance to maintain SUV ruggedness even with a smaller size.

Comparison with Creta EV & Kona Electric:

• Shorter in length compared to the Creta EV, which makes it more convenient for city driving.
• Anticipated to be wider and sleeker-looking than the Kona Electric.
• Placed as a trendier and more affordable sibling, filling the gap between the Creta EV and entry-level EVs.

Interior & Features of Hyundai Concept 3

The Hyundai Concept 3 extends the future-looking styling to the car’s interior, featuring a sleek yet high-tech feel. The cabin is designed with a focus on space efficiency, sustainability, and digital-first functionality, which will appeal to younger, tech-savvy EV customers. Although small on the exterior, Hyundai maximizes the interior for room and comfort.

Minimalist Dashboard & Dual-Screen Setup:

• A large dual digital screen that houses infotainment and the driver’s cluster.
• Clean, button-light dashboard layout inspired by IONIQ 5.
• Touch-based controls with physical toggles for essential functions.

Sustainable & Eco-Friendly Materials:

• Upholstery made from recycled plastics, plant-based leather, and eco-friendly fabrics.
• Dashboard and door trims feature natural fibers for a premium yet green feel.
• Hyundai’s focus on reducing its carbon footprint in material sourcing.

Advanced Connectivity & Infotainment:

• AI-powered infotainment system with personalized driving profiles.
• Integrated Hyundai Bluelink connected car tech with OTA updates.
• Wireless Android Auto & Apple CarPlay compatibility, and sophisticated voice commands.

Driver Assistance & Safety Features:

• Fitted with ADAS such as adaptive cruise control, lane-keep assist, and auto emergency braking.
• 360-degree camera and blind-spot monitoring for enhanced urban driving ease.
• Sophisticated safety structure optimized for EV platforms.

Platform & Battery of Hyundai Concept 3

The Hyundai Concept 3 is expected to be based on a cost-optimized EV architecture, ensuring a balance of affordability and advanced features. While Hyundai’s premium IONIQ models utilize the E-GMP (Electric Global Modular Platform), this compact SUV may adopt a localized or simplified version tailored for emerging markets, such as India. This approach will help Hyundai maintain competitive pricing while still offering strong performance and range.

EV Platform Strategy:

• Likely to use a modified version of E-GMP or Hyundai’s small-car EV platform.
• Flexible architecture to support multiple battery sizes.
• Designed for urban efficiency with compact dimensions but high interior space.

Battery Pack Options:

• Expected packs in the range of 40 kWh – 60 kWh.
• Lower variant for affordability and daily city commutes.
• Higher variant with extended range for long-distance usability.

Range Expectations:

• The real-world driving range is estimated at 350–450 km per charge.
• Optimized aerodynamics and light-weighting for maximum efficiency.
• Priced to beat budget EV hatchbacks but below the Creta EV.

Charging Capability:

• Support for rapid-charging (DC) to charge 10–80% in ~30–40 minutes.
• 800V charging technology is feasible if sourced from E-GMP (top trim).
• Home charging (AC wallbox) and portability convenience included.

Performance & Driving Dynamics

The Hyundai Concept 3 is engineered to provide an everyday driving experience that strikes a balance between city practicality and a touch of sportiness. Although it is not on a performance EV level such as the IONIQ 5 or 6, Hyundai should calibrate it to provide rapid acceleration, smooth handling, and stable confidence, making it a perfect everyday electric SUV for city and highway driving.

Powertrain Configurations

• The standard configuration is likely a single-motor, front-wheel-drive (FWD) model.
• The higher trims can provide the dual-motor, all-wheel-drive (AWD) for improved traction.
• Efficiency-focused instead of brute force, for lower costs.

Acceleration & Torque:

• Instant torque response characteristic of EVs for fast city drives.
• Target 0–100 km/h, time of 7–9 seconds, range (variant-dependent).
• Smooth throttle response for entry-level EV buyers.

Handling & Ride Quality:

• Suspension tuned for urban responsiveness and comfort on Indian roads.
• Low center of gravity through battery location for improved stability.
• Drive dynamics between Creta EV’s practicality and Kona Electric’s sportiness.

Driving Modes & Regeneration:

• Several driving modes (Eco, Normal, and Sport) are available for use at your discretion.
• Adaptive regenerative braking to maximize range and enable one-pedal driving.
• An adaptive, innovative energy management system that learns driving style.

Price Expectations & Launch Timeline

The Hyundai Concept 3 is strategically positioned to be a more affordable entry point into Hyundai’s IONIQ lineup, sitting below the upcoming Creta EV. With its compact size, localized production capabilities, and cost-optimized EV platform, Hyundai aims to capture a larger share of the mass-market electric SUV segment in India and emerging global markets.

Global Debut Timeline:

• Concept showcased in 2025 as a preview of Hyundai’s next compact EV.
• The production-ready model is expected to arrive worldwide by 2026.
• India is expected to launch the Creta EV soon, perhaps in late 2026 or early 2027.

Target Buyer Segment:

• Urban buyers are looking for a compact, stylish, and future-proof EV.
• Young working professionals and families who are upgrading from high-end hatchbacks or compact SUVs.
• Those seeking the IONIQ brand experience at an affordable price point.

Market Strategy:

• Hyundai plans to make the Concept 3 (IONIQ 3) its global volume leader in the EV market.
• Will be a volume driver in contrast to niche premium EVs such as IONIQ 5/6.
• Key model for Hyundai to take on Tata, MG, BYD, and Mahindra in India.

Rivals & Market Positioning

The Hyundai Concept 3 (presumably IONIQ 3) enters one of the world’s and India’s most competitive EV markets — the compact electric SUV segment. Hyundai will position itself as a premium yet value-for-money option among competitors, leveraging its high brand trust, cutting-edge design, and leading-edge technology.

• Tata Curvv EV – Positioned as a stylish, coupe-like EV with strong range claims.
• MG ZS EV – A proven mid-size EV SUV, known for practicality and reliability.
• BYD Dolphin / Atto 3 – Focused on tech and efficiency, strong global presence.
• Mahindra BE.05 – Futuristic SUV-coupe aimed at young buyers with bold design.
• Hyundai Creta EV – Larger sibling; Concept 3 will serve as its smaller, more affordable counterpart.

Hyundai’s Market Strategy:

• Fill the gap between premium hatchback EVs (like Tata Nexon EV) and mid-size SUVs (like Creta EV).
• Leverage Hyundai’s global EV technology + localized manufacturing to balance price and features.

Comparison Table – Hyundai Concept 3 vs Rivals

Conclusion

The Hyundai IONIQ 3 compact EV crossover will sit below the Creta EV, targeting urban buyers who want the premium feel of the IONIQ lineup without the premium price tag. With its futuristic design, eco-friendly interiors, competitive range, and advanced technology, Concept 3 has the potential to become a global volume seller for Hyundai.

For India, it represents more than just another EV launch — the Concept 3 could emerge as the sweet spot between affordability and innovation, shaping Hyundai’s dominance in the next wave of electric mobility.

FAQs

Q1. What is the Hyundai Concept 3?

The Hyundai Concept 3 is a compact electric SUV concept unveiled under Hyundai’s IONIQ sub-brand. It is expected to go into production as the IONIQ 3, positioned below the Creta EV in size and price.

Q2. When will the Hyundai Concept 3 launch in India?

The production-grade model is anticipated worldwide by 2026, with the probable India launch in late 2026 or early 2027, following the launch of the Creta EV.

Q3. What will be the expected price of the Hyundai IONIQ 3 in India?

The Hyundai IONIQ 3 (Concept 3) will be priced between ₹18 lakh and ₹ 25 lakh (ex-showroom), which is lower compared to the Creta EV.

Q4. What will be the estimated driving range of the Hyundai Concept 3?

It should deliver a real-world driving range of 350 – 450 km per charge, based on the battery option (40 kWh – 60 kWh expected).

Q5. How is the Hyundai Concept 3 different from the Creta EV?

Concept 3 (IONIQ 3) will be smaller, cheaper, and city-centric, while the Creta EV will be larger, family-centric, and more expensive.

Q6. Which vehicles will compete with the Hyundai IONIQ 3 in the Indian market?

Its closest competitors will come from the Tata Curvv EV, MG ZS EV, BYD Dolphin, and Mahindra BE.05, as well as its cousin, the Hyundai Creta EV.

Q7. What charging types will the Hyundai Concept 3 offer?

It will likely offer rapid DC charging (10–80% in ~30–40 minutes), in addition to AC home charging through wallbox and portable chargers.