Introduction

The player in the skyrocketing market of EVs is heavily oriented to providing affordable and environmentally friendly automotive solutions, Ola Electric is a strong example.

Their latest call as “BOSS of All Savings” is a strong drive that addresses this clearly and seeks to help customers save more money and, ultimately, know why EVs are worth it.

This particular campaign by Ola Electric gives the cost of owning an EV at par with fuel vehicles by providing up to ₹ 30,000 in annual savings. Also, Ola is now giving juicy discounts on its S1 electric scooter series, there are models for every pocket and purpose.

To increase awareness of EVs still higher, it has also initiated clinics at its outlets across the country. These sessions are meant to prepare the target consumers for the various economic uses of EVs as opposed to normal cars, reduced operational costs, low maintenance costs and environmental conservation.

This is not about Ola offering its consumers a random BOSS campaign to offer them an opportunity to save money and also spur the need for consumers to make a wiser decision of switching to electric scooters that help save the environment in the long run.

What is the ‘BOSS of All Savings’ Campaign?

A recent campaign by it is the ‘BOSS of All Savings,’ intended to give consumers great value when paying for an Ola electric scooter, particularly one from the S1 series.

This campaign is being rolled out by Ola Electric to offer not just immediate price cuts but also to explain the lasting cost benefits of an electric scooter over a scooter that runs on gas.

But under this campaign, it is offering a rebate of up to ₹15,000 on some models in the S1 series, with savings potential on an annualized basis of up to ₹30,000. This has also reduced their fuel consumption, maintenance as well as other running costs enormously.

This is why Ola Electric needs to ensure its customers that embracing an EV is a sound financial decision in the long run. Besides, they are conducting awareness programs at the Ola Electric Store to make users understand the potential of EVs.

In this way, Ola Electric is speaking to the masses pushing them into using electric vehicles for personal transportation whilst opening up their wallets a tad less.

Key Savings Breakdown

• Instant Discounts: Thus, customers buying S1 electric scooters can avail of up to India ₹15000 off, making electric vehicles cheaper to buy.
• Annual Savings: It being relatively cheaper due to low running and maintenance costs, the company expects to shave between ₹25,000 and ₹30,000 off its annual expenses.
• Total Cost of Ownership (TCO): In total, Ola Electric says that scooter owners will spend way less to maintain and charge their scooters compared to maintaining and fuelling ICE vehicles, thus making their cost of ownership very low in the long run.

The Ola S1 Range: Affordable and High-Performing

Ola Electric S1 series consists of many models for the diverse demands of the people. Both regular users focused on efficient and low-cost commuting and geeks who appreciate new technologies are to find the choice in the S1 models. It has structured the lineup with three main options in the S1 X portfolio:

1. Ola S1 X 2 kWh – At ₹74,999, users with a short daily ride will benefit the most from scooters.
2. Ola S1 X 3 kWh – Rs 87999, Has given good balance between price and range.
3. Ola S1 X 4 kWh – Retailing at ₹ 1,01,999 with added kilometers for those who require more miles between charges.

Larger consumers looking for features in the Ola Electric category are offered the S1 Pro at ₹1,34,999, while the S1 Air is priced at ₹1,07,499 and targets users wanting high performances in the mid-tier category.

Long-Term Benefits of Choosing Ola Electric Scooters

This presents a number of advantages over the use of traditional Ola scooters that apply beyond the basic cost difference, helping the consumers gain on an annual basis.

• Reduced Fuel Costs

EVs are powered by electricity, which is cheaper than petrol or diesel, but there is always the problem of generating electricity. Ola Electric even expects that owners may save thousands of rupees a year on null fuel prices, which makes EVs very suitable for daily use.

• Minimal Maintenance

As compared to normal vehicles, Ola Electric scooters need low maintenance because of fewer parts that can get broken. Since there is no complicated part such as a fuel engine or exhaust system, there are fewer components to worry about, particularly their maintenance costs.

• Environmental Impact

From the environment preservation aspect switching from one brand to an Ola Electric scooter contributes to the preservation of the environment in terms of GHG AND air pollutants.

Awareness promoting Educational Clinics

Hence, apart from savings, Ola Electric has a consumer education enlightenment program known as the in-store “Educational Clinics.” Conducted pan-India across Ola Electric stores, the emphasis of these sessions is on highlighting the advantages of EVs and the concept that the TCO is indeed lower as compared to ICE vehicles.

The Educational Clinics also focus on underlying aspects of Ola Electric scooters, including the feature of regenerative braking, battery technology, high performance, and intense on-board technology to provide its users with an immersive connected ride.

Ola’s Market Performance and Growth

Ola Electric scooter sales have increased in 2024, and data from October revealed an astronomical sale. As per the Vahan data, Ola Electric sold above 50 thousand units in the month of October and touched a YoY growth of 74 %. This makes Ola Electric the market leader in EVs in India, with a strong grip in both the metros and outskirts.

For increased business, Ola Electric has extended its reach through the SONA, HyperService outreach plan to 1000 service centers by December of the year 2024. Besides, to step up its game and sell its vehicles to users from other segments, it has recently created a Network Partner Program that expands its operations across the country’s tier-2 and tier-3 cities.

The Road to 1000 Partners

Additionally, as a part of its expansion plan, Ola Electric is steadily increasing the number of selling and servicing centers in the country. Speaking of NA, the company is adding partners through the Network Partner Program to use EVs more conveniently and after-sales service as well. Ola plans to have as many as 1,000 partners in the company’s electric network by the end of the next festive season.

It also plans to educate 1 lakh third-party mechanics for EV servicing. This initiative helps to provide for a skilled population who will be available to supplement services related to an increase in the number of electric vehicles on the road.

Conclusion

The ‘BOSS of All Savings’ is a perfect reflection of Ola Electric’s endeavors to promote EVs as cheap, easy to procure, and trendy. Owing to bold discounts that create savings in the long run, as well as consistent social mobilization, Ola Electric remains the forerunner in shaping India’s green mobility future. To read more about the BOSS of All Savings campaign, you can visit here.

Writing for those who wish to make the right choice both for themselves and for the environment, here is why the Ola Electric S1 series is a perfect choice when it comes to savings and performance. Learn more about how Ola Electric is driving the future of EVs in India today – check out here.

FAQs

Which are the main models featured in the Ola Electric BOSS campaign?

These include the S1 series, which consists of Ola S1 X with the options of 2 kWh, 3 kWh, 4 kWh Ola S1 Air, and Ola S1 Pro.

What are Ola Electric’s Educational Clinics?

Ola Electric currently conducts Educational Clinics in all Ola Electric stores throughout the country. They create awareness about EVs to the customers and the benefits of having them, the TCO or total cost of ownership, and a brief about the Ola S1 models.

How is Ola Electric increasingly constructing the network in India?

Ola Electric has announced it is targeting to build up to 1000 partners under the Network Partner Program by this festive season to ensure adequate spread for sales and service centers.

Why are scooters produced by Ola Electric superior to ICE vehicles?

Basically, Ola Electric scooters help consumers save a lot of money on fuel and maintenance over the scooter’s projected lifespan, give off fewer emissions, and are technologically advanced, hence a good deal.